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The SEO Wake-Up Call: Unpacking the September 2025 Google Glitch, AI Overviews, and the E-E-A-T Shift

The SEO Wake-Up Call: Unpacking the September 2025 Google Glitch, AI Overviews, and the E-E-A-T Shift

SmithDigital
• 17 min
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In this episode we dive into the chaos of September 2025 when Google Search Console reports seemed to fall off a cliff. I explore the technical glitch that led to a massive drop in impressions and the rise of AI overviews reshaping SEO. We'll unravel the mystery behind improved average rankings despite fewer impressions and discuss the impact of Google's E-E-A-T updates. Learn how to adapt your content strategy to thrive in this new landscape, focusing on machine readability and beyond-the-answer value. Discover practical steps for diagnosing and recovering from traffic drops, and the importance of diversifying your digital presence. Join me as we navigate these transformative changes in the digital marketing world.