Core Web Vitals: NP Digital's Speed Paradox
SmithDigital
In this episode, we break down the sharp contradiction between what digital marketing leaders preach and what they practice—focusing on NP Digital’s failure to meet Core Web Vitals, despite Neil Patel’s vocal advocacy for fast websites.
We’ll examine:
Why even top marketing agencies struggle with page speed
How bloated design, conversion tools, and poor technical hygiene sabotage performance
The disproportionate impact of slow sites on mid-market and growth-stage companies
Actionable strategies for improving Core Web Vitals, from LCP and CLS to performance budgeting and RUM tools
Why website speed is no longer a technical detail—it’s a business growth lever
You’ll also hear why small businesses can’t afford to ignore these issues the way big brands can—and how firms like SmithDigital are helping clients turn performance into pipeline.
Whether you're a marketer, web designer, or SaaS leader, this episode will challenge your assumptions and equip you with the insights needed to build faster, more conversion-ready digital experiences.
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