Gaming AI Visibility and Search Rankings
SmithDigital
In Gaming AI Visibility and Search Rankings, we explore how generative AI systems are being influenced — and in some cases, exploited — to shape what users see and believe. As AI tools like ChatGPT, Perplexity, and Gemini increasingly mediate access to information, a new form of “algorithmic optimization” has emerged, where repetition, freshness, and strategic phrasing can determine what rises to the top of AI-generated results.
This episode examines how these tactics are redefining credibility online, from the vulnerabilities of large language models to the real-world fallout of reputation manipulation — including the story of a company that lost most of its revenue after coordinated attacks on social platforms were amplified by AI systems. We’ll also look at shifting user behaviors, where AI answers are trusted more than verified sources, and what this means for publishers, marketers, and brands trying to maintain visibility in the age of machine-mediated search.
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