How Tech Companies Win at SEO: Strategies That Scale
SmithDigital
In this episode, we dive into a high-impact SEO playbook designed specifically for tech companies and startups aiming to cut through the digital noise. Discover why mastering SEO is no longer optional — it’s mission critical, with organic search now driving 53% of all website traffic.
We break down the complete strategy outlined in a comprehensive SEO guide, covering not just what to do, but why and how to do it — specifically for B2B SaaS and tech audiences.
What You'll Learn:
1. Why SEO is uniquely powerful for scaling tech companies
2. How today’s digitally fluent tech buyers search for solutions
3. The importance of aligning SEO with specific buyer journeys
4. Goal-setting and KPIs that actually move the needle
5. Tactical insights into content strategy, pillar pages, keyword clustering, and link building
6. Common pitfalls and why generic SEO strategies don’t work in tech
Whether you're a growth leader, product marketer, founder, or SEO strategist in tech, this episode delivers practical, actionable insights you can apply today to drive traffic, trust, and conversions.
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