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How Buyer Intent Data Helps Us Find Sales-Ready Leads

Buyer intent data reveals when potential customers are actively researching solutions like yours. At SmithDigital, we use this data to help your sales team focus on the right accounts at the right time — leading to shorter sales cycles, more productive outreach, and higher meeting conversion rates.

What Is Buyer Intent Data?

Buyer intent data captures digital signals that indicate a company or contact may be in-market for your solution. These signals can come from:

  • Search queries and website visits

  • Engagement with platforms like ZoomInfo

  • Content downloads from industry publications

  • Interactions with your own campaigns, forms, or blogs

How SmithDigital Uses Buyer Intent Data

1. Identification

We monitor signals to uncover which companies are actively researching ERP, SaaS, or professional services solutions — the industries we specialize in.

2. Prioritisation

Accounts showing strong intent are moved to the top of the outreach list. This ensures SDRs spend time on prospects most likely to convert.

3. Personalised Outreach

Our SDRs tailor messaging based on what the buyer is exploring. Instead of generic cold outreach, prospects receive communication aligned with their current research and pain points.

4. Meeting Conversion

Because timing and context are right, outreach converts into qualified discovery meetings at a higher rate. This allows AEs to focus on opportunities with real potential.

Why It Matters

  • Predictable Revenue Growth: Buyer intent is part of our sales-first approach — ensuring activities lead to pipeline, not vanity metrics.

  • Lower Customer Acquisition Costs (CAC): On average, clients see a 20–30% CAC reduction when using our SDR + intent model.

  • Proven Results: For example, one ERP advisory client saw a multimillion-dollar pipeline increase after combining SEO, HubSpot, and intent-data-driven campaigns.

Key Takeaway

Buyer intent data is more than a list of leads — it’s a roadmap to finding sales-ready prospects. SmithDigital combines intent data with trained SDRs and HubSpot automation to deliver predictable revenue growth, stronger conversion rates, and a consistent pipeline for ambitious B2B companies.