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How to Track Your SEO Progress in HubSpot and Databox

Tracking SEO results is just as important as executing the strategy. SmithDigital uses HubSpot and Databox to give clients clear visibility into performance, from keyword rankings to traffic and lead attribution.

Tracking in HubSpot

  • Traffic Analytics: Monitor organic traffic growth.

  • Campaigns: Tie blog posts and SEO efforts back to contacts and deals.

  • Attribution Reports: See how SEO contributes to pipeline and revenue.

Tracking in Databox

  • Keyword Rankings: Track positions for priority keywords.

  • Dashboards: Real-time, customizable SEO performance dashboards.

  • Goal Tracking: Compare performance against set objectives (traffic, SQLs, deals).

Why It Matters

Data closes the loop between SEO investment and business results. Instead of vanity metrics, we track how SEO directly impacts leads and pipeline.

Key Takeaway

HubSpot and Databox make SEO measurable and transparent. With SmithDigital, you’ll always know how your SEO investment is performing against business goals.