Account Based Marketing
Unlock personalized strategies that engage your most valuable clients and deliver measurable results.
Why Account
Based Marketing
Traditional marketing casts a wide net, but Account-Based Marketing (ABM) zeroes in on the prospects that matter most. By focusing on high-value accounts, you can create personalized experiences that resonate with decision-makers, driving deeper engagement and higher conversion rates. At SmithDigital, we tailor our ABM strategies to align with your business goals, ensuring that your marketing efforts are efficient, targeted, and impactful.
Our Approach to Account Based Marketing
At SmithDigital, we take a focused, results-driven approach to Account-Based Marketing (ABM). Our process is designed to identify, engage, and convert high-value accounts by delivering personalized strategies and campaigns that drive real business growth. Here's how we do it:
01
Target Account Identification
We leverage data and insights to identify the accounts that matter most to your business, ensuring every effort is focused on high-value prospects.
02
Personalized Outreach
Our team creates customized messaging and content tailored to the needs and challenges of your target accounts, fostering stronger relationships and engagement.
03
Multi-Channel Campaigns
We develop strategic campaigns across multiple channels—email, social, and ads—to reach decision-makers where they are and drive meaningful interactions.
04
Reporting & Optimization
Gain visibility into campaign performance with detailed reporting and analytics. We refine strategies in real-time to maximize engagement, conversions, and ROI.
Why Choose SmithDigital
Results-Driven Strategies,
Personalized for Your Success
At SmithDigital, we pride ourselves on our industry partnerships, transparency, and client-focused approach. We craft tailored strategies aligned with your business goals, supported by deep industry expertise across various sectors. Our proven track record ensures measurable results, from increased visibility to lead generation and ROI.
Proven Results
Transparency and Accountability
Tailored Strategies
Delivering Fantastic Results with Leading Martech Providers
SmithDigital utilizes top-notch sales and marketing software to provide our clients with a distinctive edge over their competitors in their respective industries. Choosing the right technology stack is a crucial component in guaranteeing success with high-performing lead generation and inbound marketing programs.
A true asset to any growing company. We've seen a massive increase in web traffic and leads since partnering with SmithDigital
Barry Lederman
Softengine (SAP & Acumatica)
Account Based Marketing FAQs
At SmithDigital, we’re here to help you navigate the digital marketing landscape.
We’ve compiled a list of frequently asked questions to provide clear, concise answers
and guide you through the strategies that will help your business grow.
Have More Questions?
We're always here to help! If you need more information or have specific questions,
feel free to reach out to us.
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What is Account Based Marketing?
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
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What's the Difference Between ABM and Inbound Marketing?
Inbound marketing relies on a broad approach, typically higher quality leads, whereas account-based marketing is more focused on ideal target personas, targeting a limited audience through personalization.
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What companies use account-based marketing?
Account-based marketing is popular among business-to-business (B2B) technology companies because they tend to have both higher-value deals and a longer sales cycle. GumGum, DocuSign, Snowflake, and Auth0 are just a few of the many B2B tech businesses that use ABM.
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What industries do you specialize in?
Our inbound marketing programs are great for companies that sell complex products and/or professional services. For example enterprise software, management consulting, financial services, M&A firms, etc.
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Do you guarantee results?
While we would love to give a definite answer, it wouldn't be fair to either party. Programs like these involve too many unknown variables. However, for clients who are uncertain about committing to a year-long engagement, we suggest exploring our 90-day pilot option. Let's discuss if it's the right fit for you.