Account Based Marketing
Why Account-Based Marketing is the Smart Choice for Your Business
Traditional marketing casts a wide net, but Account-Based Marketing (ABM) zeroes in on the prospects that matter most. By focusing on high-value accounts, you can create personalized experiences that resonate with decision-makers, driving deeper engagement and higher conversion rates. At SmithDigital, we tailor our ABM strategies to align with your business goals, ensuring that your marketing efforts are efficient, targeted, and impactful.
What we offer
Tailored Services to Elevate Your Brand
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Content Creation
Our Content Creation service crafts engaging, informative, and thought-provoking content tailored to your audience, ensuring your message stands out in the digital landscape.
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Search Engine Optimization (SEO)
Our SEO service optimizes your online presence, so your business is found by those actively seeking your services. We enhance your search engine rankings and increase brand recognition.
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Conversion Rate Optimization (CRO)
Our Conversion Rate Optimization (CRO) service fine-tunes your website, enhancing user experience and turning visitors into loyal clients, ultimately boosting your ROI.
Why Us
Empower Your Business with SmithDigital
Industry Partnerships
We've partnered with industry organizations and platforms to enhance our ability to create effective strategies for your business.
Transparency and Accountability
You'll have a clear view of our progress and campaign performance, and we'll work closely with you to achieve your objectives.
Client-Centric Approach
You're not just a client; you're a valued partner. We prioritize your goals and work to provide exceptional value and support every step of the way.
Tailored Strategies
We create customized strategies that align with your brand identity and specific goals. Our solutions are designed exclusively for you.
Industry Expertise
Our team boasts extensive experience in serving various industries, including professional services, technology, real estate, healthcare, accounting, legal, eCommerce, and ERP software.
Proven Results
Our track record of success speaks for itself. We've delivered measurable results to numerous clients, helping them achieve increased visibility, lead generation, client acquisition, and ROI.
Case Studies
Real Success Stories, Real Results
See How We Make a Difference
Happy Clients, Happy Stories
What Our Amazing Clients Have To Say
Eric is one of the few people that gets both the strategic side and the tactical/execution side of business as well. Simply put, Eric's skillset make him what I would call "A Digital Rainmaker." If you need to grow your business, want a well thought through and actionable plan then Eric is your guy. Oh, and he doesn't just promise results he proves it with highly accurate metrics that allow you to see what is happening in real-time.
Tom Kelly
Director Product Marketing and Analyst Relations | Oracle NetSuite
Eric and the team at SmithDigital have been highly transformative in how we go to market with our ERP practice. Their command with both inbound marketing leveraging HubSpot and outbound prospecting with buyer intent signals is a game changer for the team at Astra Canyon Group.
Blake Snider
Chief Growth Officer | Astra Canyon Group
If you need inbound marketing services in the software space, these are your guys!
Michael Hanson
Founder | GrowthGenie
A true asset to any growing company, especially within the software and professional services industry. We've seen a massive increase in web traffic and leads since partnering with Eric and team at SmithDigital
Barry Lederman
ERP Industry Consultant |
Eric and the team at SmithDigital are the best at what they do, especially in the ERP space. I've closed 7 figures in deals as a direct result of the leads SmithDigital has sent to our team.
Joe Kostrzebski
| Techfino
In a market full of SEO providers, the SmithDigital Team stands out from the pack based on their deep technical acumen coupled with their no-nonsense approach to inbound marketing and business development.
Sam Scholander
COO, Not-for-profit leader |
For anyone looking to take their business to the next level, I recommend working with Eric Smith and Smith Digital. During the redesign of our website and build out process of our new CRM, Eric met with me on a weekly basis in order to learn more about our business, to better meet our needs. He is always looking at ways to improve and leverage our online presence. If you are looking for a highly skilled company, look no further than Smith Digital.
Julia Mentore
Sunbelt Atlanta Business Brokers |
Account Based Marketing
Frequently Asked Questions
Have Question? We are here to help
What is Account Based Marketing?
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
What's the Difference Between ABM and Inbound Marketing?
Inbound marketing relies on a broad approach, typically higher quality leads, whereas account-based marketing is more focused on ideal target personas, targeting a limited audience through personalization.
What companies use account-based marketing?
Account-based marketing is popular among business-to-business (B2B) technology companies because they tend to have both higher-value deals and a longer sales cycle. GumGum, DocuSign, Snowflake, and Auth0 are just a few of the many B2B tech businesses that use ABM.
What industries do you specialize in?
Our inbound marketing programs are great for companies that sell complex products and/or professional services. For example enterprise software, management consulting, financial services, M&A firms, etc.
Do you guarantee results?
While we would love to give a definite answer, it wouldn't be fair to either party. Programs like these involve too many unknown variables. However, for clients who are uncertain about committing to a year-long engagement, we suggest exploring our 90-day pilot option. Let's discuss if it's the right fit for you.