Unique Expertise For Real Estate Success
Make Inbound Marketing a foundational aspect of your lead generation efforts for predictable, repeatable organic traffic and deal flow.
If you're in the commercial real estate business, then you know that generating leads is essential to your success. And while there are many traditional marketing methods you can use to generate leads, more and more businesses are finding that inbound marketing is an effective way to attract prospects. Inbound marketing for commercial real estate can take many different forms, but it typically relies on creating meaningful content that draws people in and encourages them to take action. Done right, inbound marketing can be a great way to build your business and grow your client base.
Why Inbound Marketing for Commercial Real Estate:
Complexity surrounds real estate transactions, necessitating extensive online research and social proof.
67% of the buyer's journey is completed online prior to meeting with a sales representative (SiriusDecisions).
57% of purchase decisions are made before the customer calls the supplier (CEB).
Buyers buy from trusted sources. Are you considered a thought leader in your real estate sector?
Keyword & competitor research
In the field of Professional Services, precise keyword and competitor analysis is crucial to align your digital presence with the needs of businesses seeking consulting, advisory, and management services. At SmithDigital, we conduct in-depth keyword research tailored to your Professional Services sector, identifying the exact terms used by potential clients in search of your expertise. This research fine-tunes your website and marketing campaigns to connect directly with these prospects. Our expertise provides a detailed analysis, targeting impactful keywords and evaluating online demand for your specialized services. Gain a clear understanding of your competitors' market positions and the strategic steps needed to capture a significant share of the Professional Services market with our comprehensive analysis. We will also provide an estimated timeline for achieving these objectives, setting clear and measurable goals for your digital marketing efforts.
We plan, publish and optimize content for Google rankings.
As content marketing has become an increasingly important part of technology companies' marketing strategies, it's important to understand what content marketing is and how it can be used effectively.
Common content marketing tactics used by IT companies include creating blog posts, whitepapers, ebooks, infographics, webinars, and case studies. As with any marketing effort, it's important to ensure that the content you create is relevant and valuable to your target audience.
We'll help you identify gaps in your content library, optimize existing webpages and create fresh new assets designed for keyword acquisition, dominating Google rankings while delighting your readers.
We help you grow your domain authority.
Domain Authority is a metric used by SEOs to determine the strength of a website's backlink profile. The higher a website's Domain Authority, the more likely it is to rank in search engines.
There are several factors that contribute to Domain Authority, including the number and quality of inbound links, the age of the domain, and the popularity of the website. Domain Authority is not an exact science, but there are a few simple things that businesses can do to improve their Domain Authority and increase their chances of ranking in search engines.
Guest posting is a popular strategy for increasing Domain Authority which drives up your Google rankings. We'll help you secure high authority "do follow" backlinks at scale to further solidify your Google positions ensuring you capture the majority of the online traffic looking for the software/services in your particular market/industry/geography.
Identify businesses coming to your web assets.
Lead conversions typically only make up a small percentage, around 2-5%, of your web traffic depending on your industry and the products or services you offer. However, these leads are incredibly important as they can become a significant source of revenue for your business.
But what about the majority, the other 95% or more, of your website visitors who don't convert into leads?
By utilizing powerful reverse IP lookup tools like ZoomInfo or Lead Forensics, we have the ability to identify valuable prospects who are visiting specific pages on your website. With this information, we can then target these prospects with highly relevant and timely information that is directly related to the products and services you offer. This allows us to make the most of your website traffic and increase the chances of converting those valuable prospects into loyal customers.
Identify "in-market leads" with buyer intent signals.
Buyer Intent software provides businesses with the ability to track and analyze the online behavior of their potential customers. By understanding what topics potential customers are searching for, businesses can tailor their marketing efforts to better match the needs and interests of their target audience.
In addition, Buyer Intent software can also help businesses to identify potential customers who are in the early stages of the buying cycle, and to track the progress of those customers as they move through the sales funnel.
Gain the upper hand on your outreach efforts by getting buyer intent data in real time. Knowing when and how to target your ideal customer profile is a powerful way to increase conversions, leads and revenue.
Initiate BDR engagement.
Business Development Representatives (BDRs) act as the vital link that bridges the gap between marketing and sales. Our exceptional BDRs possess the knack for identifying valuable leads who exhibit web behavior and/or buyer intent signals, and skillfully target them with compelling messaging through email, phone, and social channels, all powered by the dynamic combination of HubSpot CRM and ZoomInfo.
This formidable fusion of data, technology, and human expertise forms an unstoppable system that consistently and repeatedly drives enhanced traffic, leads, and revenue.
Retargeting with AI Newsletters.
For leads that are not yet ready to engage with our team of BDRs, this is where the true power of AI-powered newsletters shines. Our aim is to keep your brand at the forefront of their minds by consistently reinforcing your technology product and/or professional service offerings. We provide engaging calls-to-action month after month, ensuring that your brand stays memorable.
SmithDigital can assist you in reinvigorating unresponsive leads and fostering deeper connections. This paves the way for increased brand loyalty and opportunities for conversion.
Digital Marketing For Commercial Real Estate
Frequently Asked Questions
Have Question? We are here to help
How can digital marketing elevate my commercial real estate business?
Digital marketing can significantly enhance your commercial real estate business by expanding your online presence, attracting more qualified leads, and increasing property sales or leases. Utilizing strategies such as search engine optimization (SEO), social media marketing, email campaigns, and targeted advertising allows you to reach a broader audience of potential buyers and tenants, showcase your properties effectively, and ultimately drive business growth.
What are the key digital marketing tactics for promoting commercial real estate listings?
The most effective digital marketing tactics for promoting commercial real estate listings include creating a professional website with property listings and interactive features, optimizing property descriptions and images for search engines, actively promoting listings on social media platforms and industry-specific websites, and utilizing targeted email marketing campaigns to reach potential buyers or tenants. By implementing a comprehensive digital marketing strategy tailored to your target audience and property types, you can maximize exposure for your listings and attract more qualified leads.
How can content marketing help establish my commercial real estate brand as an industry leader?
Content marketing is a powerful tool for establishing your commercial real estate brand as an industry leader and attracting potential clients. By creating informative blog posts, market reports, case studies, and other valuable resources related to commercial real estate trends, investment opportunities, and property management tips, you can showcase your expertise, provide valuable insights to your audience, and build credibility and trust. Sharing relevant content on your website, social media channels, and industry forums helps to engage with your target audience and position your brand as a go-to resource in the commercial real estate market.
How does online reputation management contribute to the success of a commercial real estate business?
Online reputation management plays a critical role in the success of a commercial real estate business by shaping public perception, building trust with potential clients, and driving business growth. In today's digital age, online reviews, ratings, and testimonials significantly influence the decision-making process of property buyers and tenants. By actively monitoring and managing your online reputation, responding promptly to client feedback and reviews, and showcasing positive testimonials on your website and social media profiles, you can enhance your brand reputation, attract more clients, and differentiate yourself from competitors in the competitive commercial real estate market.
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