Inbound marketing for commercial real estate

Unique Expertise For Real Estate Success

Make Inbound Marketing a foundational aspect of your lead generation efforts for predictable, repeatable organic traffic and deal flow. 

If you're in the commercial real estate business, then you know that generating leads is essential to your success. And while there are many traditional marketing methods you can use to generate leads, more and more businesses are finding that inbound marketing is an effective way to attract prospects. Inbound marketing for commercial real estate can take many different forms, but it typically relies on creating meaningful content that draws people in and encourages them to take action. Done right, inbound marketing can be a great way to build your business and grow your client base.

Here's why Inbound Marketing for commercial real estate companies makes sense:

• Complexity surrounds real estate transactions, requiring significant online research and social proof
• 67% of the buyer's journey is completed online prior to meeting with a sales rep (SiriusDecisions)
• 57% of purchase decisions are made before the customer calls the supplier (CEB)
• Buyers buy from trusted sources. Are you considered a thought leader in your real estate sector?

Step 1: Keyword & competitor research

In order to be successful in commercial real estate, understanding Inbound Marketing fundamentals is essential. Conducting proper keyword research is the first and most important aspect of an inbound marketing program for commercial real estate. Knowing the questions your audience is asking and being able to provide them the answers they are looking for is key to driving increased awareness of your brand/offering and trust.

Step 2: We plan, publish and optimize content for Google rankings.

Any commercial real estate firm worth their salt knows that content marketing is essential to success. After all, content is what helps you attract and engage potential clients. It's what helps you build trust and credibility. And it's what helps you close deals. Simply put, content is king when it comes to commercial real estate marketing.

We'll help you identify gaps in your content library, optimize existing webpages and create fresh new assets designed for keyword acquisition, dominating Google rankings while delighting your readers.

Step 3: We help you grow your domain authority (DA)

Domain Authority is a metric used by SEOs to determine the strength of a website's backlink profile. The higher a website's Domain Authority, the more likely it is to rank in search engines.

There are several factors that contribute to Domain Authority, including the number and quality of inbound links, the age of the domain, and the popularity of the website. Domain Authority is not an exact science, but there are a few simple things that businesses can do to improve their Domain Authority and increase their chances of ranking in search engines.

Guest posting is a popular strategy for increasing Domain Authority which drives up your Google rankings. We'll help you secure high authority "do follow" backlinks at scale to further solidify your Google positions ensuring you capture the majority leads looking for commercial real estate agents in your local market.

Step 4: Maximize your local SEO presence

For local businesses, SEO is essential for generating visibility and attracting new customers. One important element of local SEO is maintaining a strong and consistent presence in online local business directories. These directories are used by consumers to find local businesses, and they often feature prominently in search engine results pages. We'll ensure your business information is included in all the directories relevant to your business and that your business information is displayed consistently across all directories. By doing so this will help ensure you get listed at the top of local organic search results every time.