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SmithDigital Insights

Tips & Tricks on sales and digital marketing.

HubSpot Reporting

8 min read

New to HubSpot Reporting? Build Reports That Show Real Performance

Are you flying blind when it comes to revenue operations? If you're relying on gut feel or fragmented spreadsheets instead of real data, you're leaving serious money on the table. According to a 2024 survey, more than a quarter of global data teams...

Hubspot Naming Conventions

5 min read

How Do You Create a Scalable Naming Convention in HubSpot?

Is your HubSpot portal cluttered with lists, workflows, and fields no one can decipher? You're not alone. RevOps teams often inherit systems with...

HubSpot Lifecycle Stages

8 min read

Are You Using HubSpot Lifecycle Stages the Right Way?

Messy CRM data is costing your business more than you think. According to Gartner, poor data quality drains an average of $12.9 million per year from...

HubSpot Workflows

8 min read

What Are the Best HubSpot Workflows for SMB Automation?

Is your team still juggling manual follow-ups, list segmentation, or CRM updates? If you're using HubSpot but still buried in repetitive tasks,...

Hubspot CRM Cleanup

5 min read

When Was the Last Time You Cleaned Up Your HubSpot CRM?

A messy HubSpot CRM kills productivity.

Intent Signal based prospecting

9 min read

Signal-Based Prospecting Sounds New—It’s Actually Been Table Stakes for Years

TL;DR Signal-based prospecting is useful, but it’s been table stakes for years. Intent data helps prioritize outreach, it doesn’t replace cold...

ERP Lead Generation Strategies

7 min read

Why ERP Lead Generation Is Harder in 2026

ERP lead generation has changed more in the last two years than it did in the previous decade. For VARs and ERP consultancies, the challenge is no...

Hubspot CRM Audit

9 min read

Struggling With HubSpot? This CRM Audit Checklist Can Help

Is your HubSpot CRM helping your business grow, or is it slowing your team down? Many small and mid-sized businesses start strong. Then get buried...

8 min read

SEO in the Age of AI: What’s Actually Changed (and What Hasn’t)

By 2025, I’d crossed the 15-year mark working in SEO. I’ve lived through Panda, Penguin, Hummingbird, RankBrain, mobile-first indexing, voice search,...

Hire HubSpot Admin

7 min read

HubSpot Admins: Hire In-House or Partner with an Agency?

If your team relies on HubSpot but no one truly owns it, your growth is at risk. Marketing slows down, sales waste time chasing bad data, and...