B2B Programmatic Advertising

Turn Buyer Insights into Revenue Growth

Managing B2B advertising across multiple platforms can be complex — fragmented data, wasted impressions, and disjointed targeting often stand in the way of meaningful results.

SmithDigital’s B2B Programmatic Advertising service solves that by unifying audience data, buyer intent, and campaign execution into one seamless strategy.

We help B2B marketers and sales-driven organizations identify, reach, and convert their highest-value accounts — faster.

Our data-backed approach uses first-party insights, buyer intent signals, and firmographic targeting to create adaptive, high-performance campaigns across display, LinkedIn, and Google.

Here’s what you can expect:

Faster Results: Activate high-fit audiences and drive measurable pipeline growth in weeks, not months.

Industry Expertise: Built by B2B specialists who understand complex buying committees and decision cycles.

Smarter Spend: Reduce wasted impressions with precise targeting and continuous optimization.

How B2B Companies Use Programmatic Advertisings

Whether you need to grow brand awareness, engage key accounts, or accelerate revenue, SmithDigital’s programmatic campaigns are designed to deliver results at every stage of the funnel.

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Lead Generation

Attract and convert your highest-value accounts using dynamic, in-market audiences. We layer ICP criteria, buyer intent topics, and WebSights (first-party website visitors) to identify companies actively evaluating solutions like yours — then deliver coordinated ads across the ZoomInfo DSP, LinkedIn, and Google.

Brand Awareness

Expand your brand’s presence among target accounts before they even engage your sales team. By using ZoomInfo’s display network of 700K+ B2B publishers, we increase visibility and recall among decision-makers in your ideal industries — with creative and messaging tailored by funnel stage and intent category.

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Account Based Advertising

Orchestrate campaigns that target the entire buying committee. We use ZIM’s Dynamic Audiences and In-Market Score (IMS) to prioritize high-fit accounts and activate them across channels simultaneously. Each touchpoint — display, LinkedIn, Google — is synced through shared data, ensuring your brand reaches every influencer, user, and decision-maker within a target company.

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Retargeting & Nurturing

Stay connected to engaged prospects as they move through the buyer journey. SmithDigital retargets accounts that interact with your website, ads, or gated content using first-party WebSights data and CRM signals. We personalize messaging based on previous engagement and IMS trends to guide prospects toward conversion.

Why Choose SmithDigital

Strategic Precision. Data-Driven Performance.

At SmithDigital, we combine B2B advertising strategy with enterprise-grade data intelligence to help our clients identify, engage, and convert the accounts that matter most.
By layering our expertise with the power of platforms like ZoomInfo MarketingOS, we turn fragmented data into connected growth systems.

We Provide:

Data-driven audience targeting using demographic, behavioral, and intent signals.

Continuous optimization through A/B testing and audience scoring.

Full-funnel strategies designed to nurture, convert, and expand key accounts.

Real-time reporting and collaboration between your marketing and sales teams.

Delivering Fantastic Results with Leading Martech Providers

SmithDigital utilizes top-notch sales and marketing software to provide our clients with a distinctive edge over their competitors in their respective industries. Choosing the right technology stack is a crucial component in guaranteeing success with high-performing lead generation and inbound marketing programs.

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