Business Broker Marketing

Digital marketing allows you to reach a wider audience of potential buyers and sellers through targeted strategies such as search engine optimization (SEO), content marketing, social media marketing, and email marketing. By increasing your online visibility and providing valuable content, you can attract more qualified leads and build trust with your target audience.

Local SEO: We optimize your Google My Business (GMB) listing, ensure your brokerage is listed in relevant online directories, implement local schema markup on your website, and create localized content. These strategies improve your visibility in local search results and attract buyers and sellers in your specific market.

National SEO: Our team creates informative blog posts, whitepapers, infographics, and other digital assets that address the needs and concerns of business buyers and sellers nationwide. By targeting relevant keywords and topics, we can improve your website's search engine rankings and attract a wider audience of potential clients.

Compelling CTAs: We incorporate engaging calls-to-action (CTAs) throughout your website, such as quizzes to help buyers determine if they're ready to purchase a business, calculators to estimate the value of a business, and live chat to provide instant support. These CTAs capture leads and encourage visitors to take the next step in their buying or selling journey.

Buyer Intent Data: We leverage powerful tools like ZoomInfo and Bombora to identify business owners who are considering exiting their business or are curious about the valuation of their business. By monitoring online behavior, such as research related to "business valuation" or "business succession planning" we can pinpoint high-intent leads who are more likely to engage with your brokerage services.

Email Automation: Armed with the buyer intent data from ZoomInfo and Bombora, our team creates highly targeted email campaigns that speak directly to the needs and concerns of business owners considering a sale. We develop personalized email sequences that provide valuable insights, to build trust and demonstrate your expertise. Additionally, we use the intent data to craft one-to-one sales emails that address the specific challenges and goals of individual business owners, increasing the likelihood of conversion.

We start by gaining a deep understanding of your ideal client profile and the specific types of businesses you represent. We then create buyer personas and use advanced targeting techniques to reach the right people with the right message. Additionally, we use lead scoring and qualification methods to prioritize leads based on their likelihood to convert.

To improve your website's search engine rankings, we'll implement a comprehensive SEO strategy that includes keyword research, on-page optimization, technical SEO, and link building. By identifying the terms your target audience is using to find Business Brokerage services and optimizing your website accordingly, we can help you achieve higher rankings and attract more organic traffic.