Digital Marketing & Lead Generation Services
ERP Software
Lead Generation
Digital marketing and lead generation strategies built for ERP consulting firms, VARs, and channel partners looking to generate qualified pipeline and grow their ERP practice.
INDUSTRY CHALLENGES
Key Challenges in ERP Software Lead Generation
ERP firms face complex sales cycles, highly educated buyers, and intense competition across platforms and industries. Without a focused marketing strategy, generating consistent, qualified ERP opportunities becomes increasingly difficult.
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Long and complex ERP sales cycles with multiple stakeholders
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Difficulty standing out among competing ERP partners and platforms
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Inconsistent inbound leads and over-reliance on referrals
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Limited visibility into which marketing efforts drive real ERP pipeline
OUR SOLUTIONS
Marketing Solutions Built for ERP Channel Partners
Our ERP marketing strategies are designed to support the full ERP buyer journey—from early research to vendor shortlisting and partner selection—while aligning marketing with revenue outcomes.
Lead Generation
Generate qualified ERP opportunities using targeted campaigns, gated content, and conversion paths built for ERP buyers and decision-makers.
SEO & Content Marketing
Rank for high-intent ERP keywords with long-form content, solution pages, and industry-specific use cases that support buyer research.
Account-Based Marketing
Target strategic accounts, industries, and ERP prospects with personalized campaigns aligned to specific platforms and services.
Website Design
Turn your website into a pipeline engine with clear ERP positioning, platform-specific messaging, and conversion paths built for long sales cycles.
WHY CHOOSE SMITHDIGITAL
Your Trusted ERP Marketing Partner
SmithDigital works with ERP consulting firms, VARs, and channel partners to build scalable marketing systems that prioritize qualified ERP pipeline—not vanity metrics.
ERP & Channel Expertise
We understand ERP buyer behavior, platform differentiation, and the challenges of selling complex enterprise software solutions.
Proven, Repeatable Systems
Our frameworks combine SEO, content, ABM, and conversion optimization to drive consistent ERP lead generation.
Transparency & Accountability
We track success based on qualified leads, opportunities, and pipeline contribution—so you always know what’s driving growth.
Delivering Fantastic Results with Leading Martech Providers
SmithDigital utilizes top-notch sales and marketing software to provide our clients with a distinctive edge over their competitors in their respective industries. Choosing the right technology stack is a crucial component in guaranteeing success with high-performing lead generation and inbound marketing programs.
TESTIMONIALS
What Our Clients Say About Us
"Partnering with SmithDigital was a game-changer. Their mastery of SEO and lead generation didn’t just boost our visibility — it fueled tangible, measurable growth. We now have a stronger digital presence, a high-value pipeline worth millions, and, most importantly, a strategic framework that gives us predictability and control over our marketing outcomes. I highly recommend them to any organization serious about scaling."
David W.
Partner - RubinBrown
“Eric is one of the few people that gets both the strategic side and the tactical/execution side of business as well. Simply put, Eric's skillset make him what I would call "A Digital Rainmaker." If you need to grow your business, want a well thought through and actionable plan then Eric is your guy. Oh, and he doesn't just promise results he proves it with highly accurate metrics that allow you to see what is happening in real-time.”
Tom K.
Sr. Director - Oracle
“Eric and the team at SmithDigital have been highly transformative in how we go to market with our ERP practice. Their command with both inbound marketing leveraging HubSpot and outbound prospecting with buyer intent signals is a game changer for the team at Astra Canyon Group.”
Blake S.
Chief Growth Officer - IFS Partner
“Eric and the team at SmithDigital are the best at what they do, especially in the ERP space. I've closed 7 figures in deals as a direct result of the leads SmithDigital has sent to our team.”
Joseph K.
Sales Executive - NetSuite Partner
“In short, SmithDigital generates results. Eric's keen eye for detail and understanding of each stage of the funnel improved our lead flow and HubSpot instance. I look to SmithDigital for guidance on many aspects of our marketing strategy, and always walk away with great takeaways that propel us forward.”
Bri Deutsch
Marketing Director - IFS Partner
“A true asset to any growing company, especially within the software and professional services industry. We've seen a massive increase in web traffic and leads since partnering with Eric and team at SmithDigital”
Barry L.
SAP Channel Partner
Marketing Built for How ERP Buyers Actually Buy
From long evaluation cycles to platform-specific decision-making, our strategies are designed for the realities of ERP sales.
-SmithDigital
ERP Software Marketing FAQs
At SmithDigital, we’re here to help you navigate the digital marketing landscape.
We’ve compiled a list of frequently asked questions to provide clear, concise answers
and guide you through the strategies that will help your business grow.
Have More Questions?
We're always here to help! If you need more information or have specific questions,
feel free to reach out to us.
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How does digital marketing support ERP lead generation?
Digital marketing increases visibility during early research, educates buyers throughout long sales cycles, and supports consistent pipeline growth.
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How do you generate qualified ERP leads?
We combine SEO, long-form content, targeted campaigns, ABM, and conversion optimization to attract decision-makers actively evaluating ERP solutions.
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How long does it take to see results?
Paid and conversion improvements can show results within weeks, while SEO and content compound over time for sustainable ERP pipeline growth.
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Do you specialize in specific ERP platforms or industries?
Yes. We tailor strategies based on ERP platforms, vertical industries, and your firm’s service focus.
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How do you measure ERP marketing success?
We track qualified leads, sales opportunities, and influenced pipeline—not just traffic or clicks.


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