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"Eric and the team at SmithDigital have been highly transformative in how we go to market with our ERP practice. Their command with both inbound marketing leveraging HubSpot and outbound prospecting with buyer intent signals is a game changer "

3-Jan-05-2024-09-56-22-6786-PMBlake Snider
Chief Growth Officer


Digital Marketing Solutions for ERP Consultants & Resellers

At SmithDigital, we understand that consistent lead generation and customer acquisition are vital for ERP resellers, channel partners, and VARs. This consistency is crucial for maximizing consultant utilization rates, which in turn boosts operational efficiency and profitability. Our exclusive seven-step digital marketing strategy is specifically designed to achieve this consistency. Tailored to the unique challenges and goals of each ERP reseller and channel partner, our method ensures a systematic and measurable approach to growth. Discover how SmithDigital's high-impact marketing programs can transform your success.

Proven Marketing Strategies & Lead Generation Programs for ERP Channel Partners

Investing in ERP software and related professional services marks a significant milestone that occurs once every few years or even decades. Finding the ideal prospects actively in market for new ERP software solutions can pose a real challenge. This is where SmithDigital steps in to assist. Our specialized marketing and lead generation strategies enable ERP vendors to establish a consistent and predictable marketing, sales, and delivery process.

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Understand Your Total Addressable Market with Keyword Analysis

As an ERP reseller, understanding your target market's online search behavior is essential for driving targeted traffic to your website and generating high-quality leads. By conducting thorough keyword research, you can gain valuable insights into the search volume available for your specific ERP sector and the unique needs of businesses seeking your expertise.

At SmithDigital, we specialize in providing tailored keyword research for ERP resellers, enabling you to align your online presence with the demands of your target market. Our in-depth analysis helps you identify the exact terms potential clients use when searching for ERP solutions, empowering you to create content that resonates with their needs and positions your business as a trusted authority in your field.

Our comprehensive keyword analysis goes beyond search volume, also evaluating the competitiveness of each keyword and identifying untapped opportunities for your ERP business to capture a significant share of the market. By understanding your competitors' online positioning and targeting strategies, we can help you develop a data-driven approach to outrank them and establish a strong presence in your niche.

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Elevating Your ERP Content Strategy: Optimized for Google

Our team of experienced content strategists, writers, and SEO experts, who are also well-versed in the ERP software domain, will work closely with you to develop a comprehensive content plan tailored to your specific goals and target audience. Our deep understanding of the ERP industry allows us to create content that resonates with your audience, addressing their unique pain points, challenges, and interests. Our content marketing services encompass a wide range of tactics proven to be effective for ERP resellers, including blog posts, whitepapers, eBooks, infographics, webinars, and case studies. We'll help you create engaging, keyword-rich content that showcases your expertise and positions your business as a knowledgeable and trustworthy resource in the ERP space.

To maximize the impact of your content marketing efforts, our team will conduct a thorough analysis of your existing content library, identifying gaps and opportunities for optimization. We'll then develop a strategic plan to create fresh, keyword-optimized assets that not only rank well on Google but also delight and inform your target audience. Our optimization process includes on-page optimization techniques such as meta tag refinement, header tag optimization, and strategic keyword placement. Additionally, we'll implement schema markup to enhance your search engine visibility and provide rich snippets that attract more clicks and drive targeted traffic to your website.

By partnering with SmithDigital for your ERP content marketing needs, you'll benefit from our deep understanding of the ERP industry, our proven content creation and optimization processes, and our commitment to delivering measurable results for your business. Our comprehensive approach to SEO, combined with our domain expertise in ERP software, ensures that your content is not only informative and engaging but also highly visible and relevant to your target audience.

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Boost Your Domain Authority and Attract More ERP Leads

Domain Authority is a metric used by SEOs to determine the strength of a website's backlink profile. The higher a website's Domain Authority, the more likely it is to rank in search engines. At SmithDigital, we understand the importance of Domain Authority for ERP resellers looking to improve their online visibility and attract more qualified leads. Our team of SEO experts will work with you to develop a comprehensive strategy for increasing your Domain Authority and solidifying your position in Google search results.

One of the most effective ways to improve your Domain Authority is through strategic guest posting. By securing high-quality, authoritative backlinks from reputable websites in the ERP industry, you can demonstrate to search engines that your website is a valuable and trustworthy resource. Our team will leverage our extensive network of industry contacts and our expertise in content creation to help you secure "do follow" backlinks at scale, ensuring that your website receives a steady flow of link equity and authority.

By taking a holistic approach to improving your Domain Authority, we can help you capture a larger share of the online traffic searching for ERP software and services in your specific market, industry, or geography. With SmithDigital's expert guidance and proven strategies, you'll be well-positioned to outrank your competitors and achieve long-term success in the competitive world of ERP marketing.


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Transform Anonymous Visitors into Actionable Leads: Identify Businesses on Your Site

At SmithDigital, we understand that while lead conversions are crucial for ERP resellers, they typically only account for a small percentage of your website traffic. However, the remaining 95% or more of your visitors represent a significant untapped opportunity for your business. By identifying and engaging these prospects, you can dramatically increase your chances of converting them into valuable customers.

To help you capitalize on this opportunity, we utilize cutting-edge reverse IP lookup tools like ZoomInfo and Clearbit. These powerful tools allow us to identify the businesses and organizations visiting specific pages on your website, providing you with valuable insights into their interests and needs. Armed with this information, our team of ERP marketing experts will work with you to develop highly targeted and personalized outreach campaigns that speak directly to the pain points and challenges of these potential customers.

By delivering timely and relevant information about your ERP software and services to these engaged prospects, you can significantly increase your conversion rates and drive more revenue for your business. Our approach ensures that you make the most of your website traffic, turning anonymous visitors into loyal customers who trust your expertise and solutions.

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Pinpoint Active ERP Buyers with Precision Using Intent Data

We harness the power of Buyer Intent software to help you identify and engage with these high-value leads, giving you a significant advantage in your outreach efforts and ultimately driving more conversions, leads, and revenue for your business.

Our team of ERP marketing experts utilizes advanced Buyer Intent tools such as Bombora, G2, Zoominfo and 6Sense to track and analyze the online behavior of your potential customers, providing you with invaluable insights into their interests, potential pain points, and buying stage. By understanding the specific topics and keywords they are searching for, we can help you tailor your marketing messages and content to directly address their needs and concerns, increasing the likelihood of engagement and conversion.

One of the key benefits of Buyer Intent software is its ability to identify prospects who are in the early stages of the buying cycle. By targeting these leads with relevant, informative content and nurturing them through the sales funnel, you can build trust, establish your expertise, and position your ERP solutions as the ideal choice for their business needs. Our team will work with you to develop and execute a comprehensive lead nurturing strategy that maximizes the value of your Buyer Intent data and drives measurable results for your business.


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Supercharge Your Lead Generation with SmithDigital's BDR Experts

Our team of Business Development Representatives (BDRs) serve as the crucial link between your marketing and sales efforts, leveraging our expertise and cutting-edge tools to identify and engage high-value leads for your business. By seamlessly integrating data from Buyer Intent software and web behavior analytics, our BDRs are able to pinpoint prospects who are actively seeking solutions like yours, ensuring that our outreach efforts are highly targeted and effective.

Armed with the powerful combination of HubSpot CRM and ZoomInfo, our BDRs send compelling, personalized messaging that resonates with your ideal customer profile (ICP). Through a multi-channel approach encompassing email, phone, and social media, they skillfully nurture these leads, building trust and guiding them through the sales funnel towards conversion.

By entrusting your lead generation and outreach efforts to SmithDigital's experienced BDRs, you can be confident that your ERP business is consistently engaging with the right prospects at the right time. This fusion of intent data, automation, and human capital forms an unstoppable system that drives traffic, leads, and revenue for your business, allowing you to focus on delivering exceptional ERP solutions to your clients.

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Retargeting with AI Newsletters: Nurture ERP Leads and Keep Your Brand Top-of-Mind

For leads that are not yet ready to engage with our team of BDRs, SmithDigital harnesses the true power of AI-powered newsletters to keep your brand at the forefront of their minds. Our expertly crafted newsletter campaigns consistently reinforce your ERP product and service offerings, providing valuable insights and engaging calls-to-action that resonate with your target audience.

By delivering high-quality, personalized content month after month, we ensure that your brand remains memorable and relevant to your prospects. Our AI-driven approach allows us to analyze lead behavior and preferences, enabling us to tailor our messaging and content to their specific needs and interests. This level of customization fosters a deeper connection between your brand and your potential customers, increasing the likelihood of conversion and long-term loyalty.

SmithDigital's AI newsletter retargeting service is designed to reinvigorate unresponsive leads and guide them back into your sales funnel. By consistently providing value and showcasing your expertise, we help you build trust and credibility with your prospects, even if they are not yet ready to make a purchase decision. This nurturing process paves the way for increased brand loyalty and future conversion opportunities.

With our data-driven strategies and cutting-edge AI technology, SmithDigital can help you maximize the impact of your lead nurturing efforts, ensuring that no potential customer falls through the cracks. Let us help you harness the power of AI newsletters to keep your ERP brand top-of-mind and drive sustainable growth for your business.

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ERP Software Industry

ERP Marketing Services We Offer

Inbound Marketing

Outbound Marketing

Web Design

Brand Identity

Digital Marketing For ERP Business

Frequently Asked Questions

Have Question? We are here to help

How can digital marketing benefit ERP business resellers in expanding their market reach?

Digital marketing enables ERP resellers to increase their online visibility, attract targeted leads, and expand their market reach by leveraging strategies such as search engine optimization (SEO), content marketing, and targeted advertising campaigns. By optimizing their online presence and targeting potential customers effectively, ERP resellers can generate more qualified leads and drive business growth.

What role does content marketing play in promoting ERP solutions for resellers?

Content marketing is essential for ERP resellers to educate their audience, showcase the benefits of their solutions, and establish thought leadership in the industry. By creating valuable content such as blog posts, case studies, and ebooks, resellers can address the pain points of potential customers, provide valuable insights, and position themselves as trusted advisors in the ERP space. This not only helps to attract leads but also nurtures relationships and drives conversions over time.

How can ERP resellers leverage social media marketing to engage with their target audience?

Social media marketing offers ERP resellers an opportunity to connect with their target audience, share valuable content, and build relationships with potential customers. By actively participating in relevant industry groups, sharing educational resources, and showcasing customer success stories, resellers can foster engagement, increase brand awareness, and drive traffic to their website. Additionally, social media platforms provide valuable insights into audience behavior, allowing resellers to refine their marketing strategies and better target their messaging for maximum impact.

How can email marketing help ERP business resellers nurture leads and drive conversions?

Email marketing is a powerful tool for ERP resellers to nurture leads, stay top-of-mind with potential customers, and drive conversions. By sending targeted and personalized email campaigns, resellers can provide valuable content, showcase their solutions, and guide leads through the sales funnel. With email automation, resellers can deliver timely and relevant messages based on lead behavior, increasing engagement and ultimately driving sales. Additionally, email marketing allows resellers to measure campaign performance, track ROI, and continuously optimize their efforts for better results.

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