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Case Study

SmithDigital Revives RubinBrown’s BAS Team Digital Presence With SEO & Turnkey Lead Generation Solutions

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RubinBrown (formerly KnowledgePath Consulting) is a leading independent ERP advisory firm helping mid-market organizations navigate technology-enabled business transformation. With 30+ years of experience and a vendor-neutral approach, they specialize in ERP selection, implementation, and optimization. Now part of RubinBrown LLP, they’ve completed over 2,000 successful projects across industries like manufacturing, healthcare, and construction.

The Challenge:

RubinBrown, a top CPA firm, struggled to generate leads for its Business Advisory Services team. Their previous digital marketing agency failed to deliver results, leading to a steep decline in Google rankings, a drop in website traffic, and weak lead flow. With conversions nearly nonexistent, they needed a results-driven strategy to drive predictable lead generation and support their ERP Evaluation, Selection, and Consulting projects.

The Solution:

SmithDigital implemented a comprehensive inbound marketing strategy with a strong focus on SEO and lead generation. Our approach combined advanced search optimization with a structured outbound program, leveraging Business Development Reps (BDRs), buyer intent data from platforms like ZoomInfo, 6Sense, G2, and Bombora, and automation tools like HubSpot. This multi-channel strategy enabled RubinBrown to engage high-intent prospects at the right time while steadily improving organic search visibility

The Results:

Withintenmonths,RubinBrown’s ERP Consulting teamachieveda clear returnon investment.Organic sessions jumpedfrom fewer than100permonthtoover500,while keywordrankings soaredfromunder70tomore than750,withseveral reaching thetop10.Most importantly,theleadgenerationprogrambuilt a multimillion-dollarpipeline,positioning RubinBrownfor sustainedgrowth.

Benefits:

By partnering with SmithDigital, RubinBrown transformed its marketing program from stagnant to scalable. The targeted inbound and outbound strategy not only restored search visibility but also provided a predictable flow of high-quality leads. With enhanced brand authority and a robust pipeline, RubinBrown’s Business Advisory Services team is now positioned for long-term success in ERP consulting and advisory services.

  • Transformed RubinBrown’s marketing strategy from stagnant to scalable.

  • Restored search visibility through targeted inbound and outbound efforts.

  • Generated a consistent flow of high-quality leads.

  • Strengthened brand authority and built a robust sales pipeline.

  • Positioned the Business Advisory Services team for long-term ERP consulting success.
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"SmithDigital completely turned our marketing around. Their SEO expertise and lead generation strategies brought us measurable growth, a stronger digital presence, and a pipeline worth millions. Their strategic approach gave us the predictability we needed. Highly recommend!"


-RubinBrown

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SmithDigital Revives
RubinBrown’s BAS Team Digital Presence With SEO & Turnkey Lead Generation Solutions

RubinBrown, a top CPA firm, struggled to generate leads for its Business Advisory Services team. Their previous digital marketing agency failed to deliver results, leading to a steep decline in Google rankings, a drop in website traffic, and weak lead flow. With conversions nearly nonexistent, they needed a results-driven strategy to drive predictable lead generation and support their ERP Evaluation, Selection, and Consulting projects.