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Case Study

SmithDigital Revives RubinBrown’s BAS Team Digital Presence With SEO & Turnkey Lead Generation Solutions

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RubinBrown (formerly KnowledgePath Consulting) is a leading independent ERP advisory firm helping mid-market organizations navigate technology-enabled business transformation. With 30+ years of experience and a vendor-neutral approach, they specialize in ERP selection, implementation, and optimization. Now part of RubinBrown LLP, they’ve completed over 2,000 successful projects across industries like manufacturing, healthcare, and construction.

The Challenge:

RubinBrown, a top CPA firm, struggled to generate leads for its Business Advisory Services team. Their previous digital marketing agency failed to deliver results, leading to a steep decline in Google rankings, a drop in website traffic, and weak lead flow. With conversions nearly nonexistent, they needed a results-driven strategy to drive predictable lead generation and support their ERP Evaluation, Selection, and Consulting projects.

The Solution:

SmithDigital implemented a comprehensive inbound marketing strategy with a strong focus on SEO and lead generation. Our approach combined advanced search optimization with a structured outbound program, leveraging Business Development Reps (BDRs), buyer intent data from platforms like ZoomInfo, 6Sense, G2, and Bombora, and automation tools like HubSpot. This multi-channel strategy enabled RubinBrown to engage high-intent prospects at the right time while steadily improving organic search visibility

The Results:

Within ten months, RubinBrown’s ERP Consulting team achieved a clear return on investment. Organic sessions increased from fewer than 100 per month to over 500, while keyword rankings surged from under 70 to more than 750—with several keywords reaching the top 10. Most importantly, the lead generation program built a multimillion-dollar pipeline, positioning RubinBrown for sustained growth.

Benefits:

By partnering with SmithDigital, RubinBrown transformed its marketing program from stagnant to scalable. The targeted inbound and outbound strategy not only restored search visibility but also provided a predictable flow of high-quality leads. With enhanced brand authority and a robust pipeline, RubinBrown’s Business Advisory Services team is now positioned for long-term success in ERP consulting and advisory services.

  • Transformed RubinBrown’s marketing strategy from stagnant to scalable.

  • Restored search visibility through targeted inbound and outbound efforts.

  • Generated a consistent flow of high-quality leads.

  • Strengthened brand authority and built a robust sales pipeline.

  • Positioned the Business Advisory Services team for long-term ERP consulting success.
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"SmithDigital completely turned our marketing around. Their SEO expertise and lead generation strategies brought us measurable growth, a stronger digital presence, and a pipeline worth millions. Their strategic approach gave us the predictability we needed. Highly recommend!"


-RubinBrown

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SmithDigital Revives
RubinBrown’s BAS Team Digital Presence With SEO & Turnkey Lead Generation Solutions

RubinBrown, a top CPA firm, struggled to generate leads for its Business Advisory Services team. Their previous digital marketing agency failed to deliver results, leading to a steep decline in Google rankings, a drop in website traffic, and weak lead flow. With conversions nearly nonexistent, they needed a results-driven strategy to drive predictable lead generation and support their ERP Evaluation, Selection, and Consulting projects.