<img src="https://secure.seat6worn.com/219576.png" style="display:none;">

Case Study

Driving ERP Pipeline Growth for Techfino: A SmithDigital Success Story

_SD web assets 2025 (500 x 500 px) (26)

 

Techfino is a trusted NetSuite Solution Provider offering comprehensive ERP implementation, customization, and optimization services. With deep technical expertise and a focus on solving complex business challenges, Techfino supports growing organizations across sectors like SaaS, professional services, and financial operations. Their consultants are known for delivering high-impact NetSuite solutions that drive long-term client success.

The Challenge:

Techfino needed a way to consistently generate high-quality ERP leads and sales opportunities. Their internal marketing efforts lacked predictability, and they were missing a reliable partner who could help scale their lead generation without sacrificing quality. The goal was to accelerate pipeline creation and close more mid-market ERP deals.

The Solution:

SmithDigital implemented a multi-channel lead generation strategy tailored to Techfino’s ERP sales cycle. This included SEO-driven content optimization, conversion-focused landing pages, and targeted outbound outreach supported by Business Development Reps (BDRs). SmithDigital also integrated buyer intent platforms like ZoomInfo, Bombora, and 6sense to engage prospects showing active interest in ERP solutions. Through a combination of inbound automation, outbound prospecting, and CRM integration via HubSpot, Techfino received a steady flow of sales-ready leads.

The Results:

SmithDigital’s program helped Techfino break through previous marketing plateaus and achieve measurable growth. With a combination of content-driven SEO, outbound prospecting, and full-funnel automation, Techfino now ranks in the top 3 search results for several high-intent NetSuite-related keywords. The engagement generated hundreds of qualified leads and sales cycles, while building a multimillion-dollar ERP pipeline. The partnership created not just immediate wins, but a scalable foundation for long-term revenue growth.

Benefits:

Working with SmithDigital gave Techfino a reliable and repeatable system for driving ERP demand. Instead of relying on sporadic campaigns or internal trial-and-error, Techfino was able to:

  • Build a consistent inbound and outbound lead pipeline
  • Rank prominently in search for NetSuite-related buyer keywords
  • Accelerate sales cycles with higher-quality, sales-ready leads
  • Reduce customer acquisition costs through conversion optimization
  • Align marketing execution with sales team goals and timing

This allowed Techfino’s team to focus on closing deals, confident that their top-of-funnel motion was being handled by experts in the ERP space.
_SD web assets 2025 (500 x 500 px) (28)

"Eric and the team at SmithDigital are the best at what they do, especially in the ERP space. I've closed 7 figures in deals as a direct result of the leads SmithDigital has sent to our team.”
— Joseph K."


-Techfino

More Case Studies

globe-pointer-duotone-solid Web Design

SmithDigital Delivers a High-Impact HubSpot CMS Website for Olelo AI

Olelo AI, an emerging leader in artificial intelligence, needed a professional website—fast. With an upcoming product launch, they required a sleek, scalable, and high-performing website built on HubSpot CMS (Clean Theme). Their key challenges included an urgent timeline for a high-quality web presence, seamless execution on HubSpot’s Content Hub, and an optimized design to engage and convert site visitors.

megaphone-duotone-solid Inbound Marketing

How Sunbelt Atlanta Became the Fastest-Growing Business Brokerage

Sunbelt Atlanta Business Brokers sought assistance in enhancing their online presence to boost brand awareness and generate leads. After recent Google updates, their digital marketing and SEO strategies became less effective. They also wanted to transition to a modern integrated CRM and CMS. Additionally, they aimed to partner with a digital marketing agency with a proven success record, having previously experienced unsatisfactory results with other SEO experts.

headset-sharp-duotone-solid (1) Outbound Marketing

Driving ERP Sales Growth for CrossCountry Consulting

CrossCountry Consulting faced challenges in consistently generating and converting high-quality leads for their NetSuite software and consulting services. They needed a reliable partner to enhance their lead generation strategies and contribute to a steady growth in their sales pipeline.

megaphone-duotone-solid Inbound Marketing

From Low Visibility to NetSuite Market Leader: An Inbound Marketing Success Story

When we began working with this NetSuite ERP Channel Partner, they faced substantial challenges. As a new company with a fresh website and domain, they had no search engine presence and struggled with low domain authority (DA). Without a structured inbound strategy or lead generation tools, they lacked a clear path to capturing and converting high-intent prospects.

headset-sharp-duotone-solid (1) Outbound Marketing

Driving ERP Sales Growth for SCS Cloud: A SmithDigital Success Story

SCS Cloud faced challenges in consistently generating and converting high-quality leads for their NetSuite software and consulting services. They needed a reliable partner to enhance their lead generation strategies and contribute to a steady growth in their sales pipeline.

globe-pointer-duotone-solid Web Design

From Vision to Reality: SmithDigital Creates a Custom HubSpot CMS Website for Toast Weddings

Toast Weddings had a clear vision for their new website but needed help bringing it to life on the HubSpot Clean theme. While the Clean theme offers a solid foundation, many of their design requests were not natively supported by its modules. They required a solution that balanced creative flexibility with the efficiency of HubSpot CMS.

bullseye-duotone-solid (1) Outbound & Inbound Marketing

SmithDigital Revives
RubinBrown’s BAS Team Digital Presence With SEO & Turnkey Lead Generation Solutions

RubinBrown, a top CPA firm, struggled to generate leads for its Business Advisory Services team. Their previous digital marketing agency failed to deliver results, leading to a steep decline in Google rankings, a drop in website traffic, and weak lead flow. With conversions nearly nonexistent, they needed a results-driven strategy to drive predictable lead generation and support their ERP Evaluation, Selection, and Consulting projects.