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Case Study

From Low Visibility to NetSuite Market Leader: An Inbound Marketing Success Story

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The Challenge:

When we began working with this NetSuite ERP Channel Partner, they faced substantial challenges. As a new company with a fresh website and domain, they had no search engine presence and struggled with low domain authority (DA). Without a structured inbound strategy or lead generation tools, they lacked a clear path to capturing and
converting high-intent prospects.
New company with low
search engine visibility
Limited domain authority
and organic reach
Unclear marketing strategy
lacking lead generation tools.

Our Strategy:

WTo overcome these challenges, we implemented HubSpot’s CMS, Marketing Hub, and Sales Hub Professional (CRM), creating a seamless platform for managing inbound marketing and lead nurturing. Our strategic approach focused on increasing organic visibility, strengthening brand authority, and optimizing engagement with high-intent prospects.

Leveraging a combination of targeted organic growth initiatives and authoritybuilding efforts, we positioned the company for long-term success in a competitive market. This multi-layered approach significantly increased website traffic, lead volume, and sales pipeline momentum—without relying on paid advertising.

The Results:

📈 Organic Traffic Growth

Monthly traffic grew from under 50 to over 2,000 visits — a 40x increase driven entirely by organic strategies, boosting visibility and authority in the competitive NetSuite ERP space.

💰 Revenue Generated

In just the first year, the company generated several million dollars in revenue, fueled by qualified inbound leads and a well-executed content and CRM strategy.

🚫 Paid Ads

All results were achieved with $0 spent on paid advertising, proving the power of a focused, organic-first marketing approach.

"Eric and the team at SmithDigital are one of the few who truly understand both the strategic and tactical sides of business growth. Simply put, they are digital rainmakers. If you need a well-thought-out, actionable plan to grow your business, SmithDigital is the team to trust. "


-Tom Kelly
Oracle NetSuite

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