When it comes to HubSpot, there are two main ways to get the software: you can either work with a HubSpot partner (liked SmithDigital) or work directly with a HubSpot sales rep . Both have their own unique set of advantages and disadvantages. In this blog post, we will discuss the pros and cons of working with a HubSpot partner vs working directly with HubSpot. We will also give you some tips on how to choose the right option for your business!
Benefits of Working With a HubSpot Partner
A HubSpot partner is an organization that has been certified by HubSpot to help businesses achieve their inbound marketing goals. HubSpot partners have access to exclusive resources and training, and are able to provide businesses with HubSpot's award-winning software.
HubSpot partners are typically more experienced in using the software than than a direct sales rep at HubSpot. Partners will have real-life experience using the application day in, day out and highly familiar with the results clients are getting as a result of using HubSpot.
Furthermore, HubSpot sales reps are not on the hook for delivering results to the client. There sole job is to help the client understand the benefits of the application and close the deal. A HubSpot partner on the other hand is responsible for not only helping facilitate the license transaction but the setup, training and ultimately the results achieved with the application purchase. A HubSpot partner goals will be tightly aligned with yours. This mutually beneficial relationship helps ensure a meaningful ROI of your marketing spend.
Pricing & Incentives
HubSpot partners and direct sales reps work from the same price sheet but since HubSpot Partners help customers license HubSpot software for a living they'll know how to help you get the very best pricing terms and concessions.
Sure you can get a great license contract working directly with HubSpot but if you've never licensed HubSpot or other marketing software in the past it can't hurt to have someone in your corner helping you navigate the in's and out's of software agreements and making sure you don't license certain features you don't need.
Lastly, HubSpot partners are not commissioned sales reps with quotas to hit, they are marketing professionals with the objective of adding value to your business. You'll never feel like you have to make a rushed decision at the end of month/quarter/year.
Better (Cheaper) Onboarding Services
Another benefit of working with a HubSpot partner is that you can avoid the expensive onboarding fee's that are required when licensing HubSpot Pro & Enterprise level products.
HubSpot offers a ton of functionality and with it brings complexity. HubSpot wants to ensure you are fully equipped to run the applications and therefore requires you to purchase onboarding services either directly from HubSpot or from a HubSpot partner.
HubSpot's onboarding services delivered directly are high quality by knowledgeable product experts but it will likely fall short in specific verticals This is where working with a HubSpot partner in your particular industry will be more advantageous from a cost and experience point of view.
HubSpot's onboarding is a bit rigid when it comes to the timeline and the structure of the engagement. A partner will enable much more flexibility when it comes to topics and timeline.
Net-net, you'll generally get a better onboarding experience from a HubSpot partner that is also light on the wallet.
Speedy Resolution When Issues Arise
A HubSpot partner can be an invaluable asset when it comes to getting help with unexpected issues that come up. Partners have direct line of communication with the vendor, which means they can get help and support faster and more efficiently than someone who is not a partner.
HubSpot partners have access to a wealth of resources at their disposal. Being able to tap into these resources to get quick resolution to issues is invaluable.
Breadth of Services
Another advantage of partnering with a HubSpot agency is that many of them offer a range of other marketing services, such as website design, copywriting and SEO. This means you can get all of your marketing needs met without having to work with multiple agencies or vendors.
Early Access To Features/Products
One of the benefits of working with a HubSpot partner is that you can get access to new tools and features before the general public. This means that you can get a head start on your competition and stay ahead of the curve. Additionally, HubSpot partners are highly knowledgeable in all things HubSpot and can help you get the most out of the platform. So if you're looking to take your business to the next level, working with a HubSpot partner is a great way to do it.
Time-to-Value
When you work with a HubSpot partner, you can expect to see results sooner than if you were to do everything on your own. HubSpot partners are already trained on how to use HubSpot's software, so they can help you get set up and started quickly. They can also provide guidance and support as you continue to use HubSpot, which can be especially helpful if you are new to using marketing automation software.
HubSpot partners can also help you improve your marketing strategy. They can help you refine your messaging to better reach your target audience, develop buyer personas, or streamline workflows - just to name a few possibilities. Additionally, HubSpot partners have access to additional resources that can be beneficial for your business. For example, they might recommend products or services that you hadn't considered before. And because HubSpot partners are part of the Partner Program Hub, they have access to a community of thousands of other partners who collaborate on best practices and share ideas. All of this means that by working with a HubSpot partner, you can expect to see time-to-value decrease significantly.
Choose the Right HubSpot Partner
When searching for a HubSpot partner, it's important to find one that has experience working with businesses in your industry and/or of similar size to yours. You should also look for a company that offers ongoing training, support and consulting so you can get the most out of your HubSpot investment.
Finally, it's important to choose a partner who you can trust and feel comfortable working with. This is critical to your success in using HubSpot, since there is a lot of technical know-how involved with the software.
Are you interested in partnering with a HubSpot agency? If so, reach out to us today! We would love to chat with you about your marketing needs and how we can help you achieve your goals.
