Digital marketing for software & service companies
Our approach to driving more traffic, leads and revenue for our clients within the software and professional services industry.
"Eric is one of the few people that gets both the strategic side and the tactical/execution side of business as well. Simply put, Eric's skillset make him what I would call "A Digital Rainmaker."
Revolutionizing growth strategies for software & professional service organizations
Learn more about our process
At our company, we understand that every software and professional services company faces its own set of challenges and limitations. That's why we have carefully curated a preferred approach to growth, consisting of six simple steps, which we have outlined below. Depending on your specific growth goals and objectives, we may recommend implementing only a subset of these steps. Learn more about our process here.
Step 1: Keyword & competitor research
Step 1: Uncover the Perfect Keywords and Outshine Your Competitors
In the realm of technology, conducting thorough keyword research is absolutely crucial. It ensures that your website and marketing campaigns are laser-focused on the right audience. By delving into this research, you'll uncover the exact terms and phrases that potential customers are using to seek out products and services just like yours.
Allow us to guide you in understanding the ideal keywords for your business, pinpointing the ones that you should target. With our expertise, we'll provide you with a comprehensive analysis that not only reveals the potential traffic, leads, and revenue we can help you generate, but also takes into account the online demand for your exceptional products and services.
By the end of this stage, you'll have a solid grasp on your competitors' positions and a clear path to capturing a significant market share. We'll even give you an estimate of how long it will take to achieve these objectives.
Step 2: We plan, publish and optimize content for Google rankings.
As content marketing has become an increasingly important part of technology companies' marketing strategies, it's important to understand what content marketing is and how it can be used effectively.
Common content marketing tactics used by IT companies include creating blog posts, whitepapers, ebooks, infographics, webinars, and case studies. As with any marketing effort, it's important to ensure that the content you create is relevant and valuable to your target audience.
We'll help you identify gaps in your content library, optimize existing webpages and create fresh new assets designed for keyword acquisition, dominating Google rankings while delighting your readers.
Step 3: We help you grow your domain authority.
Domain Authority is a metric used by SEOs to determine the strength of a website's backlink profile. The higher a website's Domain Authority, the more likely it is to rank in search engines.
There are several factors that contribute to Domain Authority, including the number and quality of inbound links, the age of the domain, and the popularity of the website. Domain Authority is not an exact science, but there are a few simple things that businesses can do to improve their Domain Authority and increase their chances of ranking in search engines.
Guest posting is a popular strategy for increasing Domain Authority which drives up your Google rankings. We'll help you secure high authority "do follow" backlinks at scale to further solidify your Google positions ensuring you capture the majority of the online traffic looking for the software/services in your particular market/industry/geography.
Step 4: Identify businesses coming to your web assets.
Lead conversions typically only make up a small percentage, around 2-5%, of your web traffic depending on your industry and the products or services you offer. However, these leads are incredibly important as they can become a significant source of revenue for your business.
But what about the majority, the other 95% or more, of your website visitors who don't convert into leads?
By utilizing powerful reverse IP lookup tools like ZoomInfo or Lead Forensics, we have the ability to identify valuable prospects who are visiting specific pages on your website. With this information, we can then target these prospects with highly relevant and timely information that is directly related to the products and services you offer. This allows us to make the most of your website traffic and increase the chances of converting those valuable prospects into loyal customers.
Step 5: Identify "in-market leads" with buyer intent signals.
Buyer Intent software provides businesses with the ability to track and analyze the online behavior of their potential customers. By understanding what topics potential customers are searching for, businesses can tailor their marketing efforts to better match the needs and interests of their target audience.
In addition, Buyer Intent software can also help businesses to identify potential customers who are in the early stages of the buying cycle, and to track the progress of those customers as they move through the sales funnel.
Gain the upper hand on your outreach efforts by getting buyer intent data in real time. Knowing when and how to target your ideal customer profile is a powerful way to increase conversions, leads and revenue.
Step 6: Initiate BDR engagement.
Business Development Representatives (BDRs) act as the vital link that bridges the gap between marketing and sales. Our exceptional BDRs possess the knack for identifying valuable leads who exhibit web behavior and/or buyer intent signals, and skillfully target them with compelling messaging through email, phone, and social channels, all powered by the dynamic combination of HubSpot CRM and ZoomInfo.
This formidable fusion of data, technology, and human expertise forms an unstoppable system that consistently and repeatedly drives enhanced traffic, leads, and revenue.
Step 7: Retargeting with AI Newsletters
What do you do when your BDR team has persistently reached out to a lead, but received no response? This is where the true magic of AI-powered newsletters by Rasa.io comes into the spotlight. We ensure your brand stays top-of-mind by consistently reinforcing your product or service offerings and presenting engaging calls-to-action, month after month.
What sets us apart is Rasa’s seamless integration with HubSpot CRM. This feature enables the triggering of alerts and automations for prospects who actively engage with your newsletter. Consequently, this ensures a timely and well-informed follow-up, making sure no potential lead falls through the cracks.
SmithDigital can help you revitalize unresponsive leads and cultivate deeper connections, paving the way for enhanced brand loyalty and conversion opportunities.