Inbound marketing for business brokers

Get better leads for your business brokerage

At SmithDigital we deploy digital marketing strategies for business brokers to attract more listings from business owners looking to sell their business. 

Your ideal prospect is a local business owner planning to sell their business. If you knew who they were you know you can help them get top dollar for their business, right?

We help you connect with business owners searching for the expertise of a local business broker. We understand the nuance of your particular industry and we understand how business owners use search engines (e.g. Google) when considering selling their business. 

Leverage the power of digital marketing and the expertise of SmithDigital to connect you with more business owners looking to sell their business. 

Step 1: Keyword & competitor research

Keyword research is an essential tool for business brokers who want to optimize their website for search engines and attract more potential clients. By carefully studying the keywords that are being used by competitors and potential customers in searches, brokers can better identify the search terms that are most relevant to their niche. We will help you understand the ideal keywords you should target and which ones to avoid. 

At the end of this stage we'll have a solid understanding of your competitors positions and what it will take to have you capturing market share and roughly how long it will take.

Step 2: We plan, publish and optimize content for Google rankings.

Any business broker worth their salt knows that content marketing is essential to success. After all, content is what helps you attract and engage potential clients. It's what helps you build trust and credibility. And it's what helps you close deals. Simply put, content is king when it comes to business broker marketing.

We'll help you identify gaps in your content library, optimize existing webpages and create fresh new assets designed for keyword acquisition, dominating Google rankings while delighting your readers.

Step 3: We help you grow your domain authority (DA)

Domain Authority is a metric used by SEOs to determine the strength of a website's backlink profile. The higher a website's Domain Authority, the more likely it is to rank in search engines.

There are several factors that contribute to Domain Authority, including the number and quality of inbound links, the age of the domain, and the popularity of the website. Domain Authority is not an exact science, but there are a few simple things that businesses can do to improve their Domain Authority and increase their chances of ranking in search engines.

Guest posting is a popular strategy for increasing Domain Authority which drives up your Google rankings. We'll help you secure high authority "do follow"  backlinks at scale to further solidify your Google positions ensuring you capture the majority of the online traffic looking for the software/services in your particular market/industry/geography.

Step 4: Maximize your local SEO presence

For local businesses, SEO is essential for generating visibility and attracting new customers. One important element of local SEO is maintaining a strong and consistent presence in online local business directories. These directories are used by consumers to find local businesses, and they often feature prominently in search engine results pages. We'll ensure your business information is included in all the directories relevant to your business and that your business information is displayed consistently across all directories.

By doing so this will help ensure you get listed at the top of local organic search results every time.