Did you know that advertisements in America are regulated and require a set of guidelines? With so much advertising, how can you stand out? Making the most of Google AdWords services is a great way to get your business the attention it deserves.
But what is Google AdWords, and how can you take advantage of the service? If you're curious about Google ads, we're here to help.
Read on for a quick guide on how to get the most out of your Google AdWords campaign.
What is Google AdWords?
To begin, what is Google AdWords, and why should you bother understanding the service?
One important thing to note is that Google AdWords has recently changed its name to Google Ads. People still use both names, but you'll find more information under the Google Ads name. We'll stick with Google AdWords in this guide for the sake of familiarity.
Google AdWords is a set of services meant to perfect your advertising campaigns. The Google-owned service helps you hone your campaign, measure its effects, and more.
With online advertising, having a service that helps to manage your efforts is ideal. Google AdWords will help you stay within your budget, track your performance, and adjust when necessary. The service is ideal for companies with an online presence.
Tips for Your Google AdWords Campaign
Now that we have a better understanding of what Google AdWords is, we can look at how to get the most out of the service. Keep in mind that your experience with AdWords is unique! Different industries, companies, budgets, and more will shift how AdWords works.
Here are 11 tips for how to use Google AdWords services.
1. Examine and Judge Campaigns
Your first step in your Google AdWords journey is to familiarize yourself with the campaigns. AdWords offers multiple campaigns, each with different pros and cons.
Understanding what the campaigns can do for you is crucial to getting the most out of your service. Using the wrong campaign is still effective but significantly less effective than the perfect option.
Some campaigns that Google Adwords offers include:
- Search Campaigns to appeal to browsers searching for similar products and services
- Display campaigns to reach your demographic with engaging ads online
- Video campaigns to show ads on YouTube and similar websites
- App campaigns to promote your application with optimized advertisements
- Smart campaigns to automate your advertising campaign
2. Local vs. Global
While thinking of your campaign, you should consider the reach of your advertisement. Advertising campaigns can focus on your local community or stretch across the globe.
To choose how large of a net you want to cast, you should consider your business. Are you running a local store that caters to your community? If so, advertising thousands of miles away is a waste of money and effort.
Think of how far-reaching a campaign you wish to use. Once you've chosen the size of your campaign, you can engage with your Google AdWords campaign easier.
3. Familiarize Yourself With the Tools
AdWords is an effective service, but you'll want to familiarize yourself with the available tools. Many entrepreneurs have their plates too full to learn new skills. While it may feel overwhelming, the tools are simple and easy to use.
These tools can help you budget, plan, and engage with your demographic easily. Account management tools can help you keep your account updated and safe.
Some tools can help refine your ad placement. These tools will help you ensure that your advertisements appear where the most people possible will see them. Tools like this can help stop you from wasting money and time.
4. Understanding Measurement
Did you know that Google AdWords helps measure the effectiveness of your campaign? These measurements help you see engagement and viewership.
These measurements may feel overwhelming at first glance. Do your best to stick with them and grow to understand them.
There are several tools that AdWords offers to help you understand the metrics better. Consider watching a few tutorials or familiarizing yourself with the statistics in another way. These measurements are critical, so don't overlook them!
5. Different Measurement Solutions
To help you understand the measurements, focus on them one at a time. However, don't rely on only one measurement.
One measurement will show how many people saw your ad, while others will show how effective the ad was. For example, a measurement may show how many people clicked or engaged with the ad beyond viewing.
Knowing the difference between these two measurements will help you better understand your campaign. You can confirm you're reaching your target audience and that your advertisement is effectively driving traffic to your site.
There are several measurement solutions depending on your application of AdWords. Familiarize yourself with them all to maximize the effectiveness of your service.
6. Monitor Your Measurement Data
Paying attention to these statistics is vital to your campaign's success. If you check these measurements and find that your campaign isn't effective, you can change course.
Keep tabs on the measurements that Google AdWords offers you. Ignoring this tool will harm your campaign.
Understanding the metrics is useful, but if you ignore the statistics, why bother? You should check your statistics regularly, especially after changing your campaign.
If you've recently begun a new search campaign, don't wait a month to check your measurements. Instead, stay proactive in seeing how well the campaign is doing. Understanding your measurements can help you see ways to alter your measurements later on.
7. Weigh Your Priorities
While you're working on your advertisement campaign, you shouldn't go in blindly or without a plan. Before you begin, weigh your priorities to help you choose a path.
Are you running an awareness campaign to help increase your brand awareness? Maybe you're trying to drive donations toward a non-profit!
You wouldn't advertise these efforts in the same way you would advertise the opening day of a local store. Consider the goal of your campaign and what you hope to get out of your efforts.
Understanding your goals from the start is a great way to make sure you stay on task. Changing goals midway through your campaign can dramatically harm your advertisement's effectiveness. Decide your target early and do your best to stay working toward that goal.
8. Multiply Your Campaigns
You wouldn't want to run a commercial once, so why run one campaign? AdWords offers the ability to run several campaigns.
Having several campaigns running at once will help you hit all corners of your market. A search campaign will help attract people searching for your service, but not in other situations. Similarly, a video campaign will display ads on media sites but do little besides this.
You can make sure your campaigns are effective by hitting all markets. Running both of these example campaigns at once will help you tap into both audiences.
These campaigns will also help with your brand awareness. A customer that saw your advertisement as a video ad may then see your search advertisement. Seeing your brand in several places will help familiarize them with you.
9. Stay Educated
Did you know that Google offers several ways for you to understand its services better? Google doesn't take your money and drop you in without help!
Google AdWords services are complete with built-in tutorial videos and how-to guides. These guides will help you better understand your service and how to get the most out of your campaign. Make sure you take advantage of these effective educational sources.
10. Use Support Channels
AdWords has a robust support network from Google on the technical end. You can use a Google AdWords consultant to help you better understand your service.
These consultants can also help you with any technical issues. Is your campaign failing to begin or scheduled poorly? You can reach out to support to receive help on these fronts.
Many entrepreneurs are too busy to reach out to customer support. Google AdWords consultants are more than just customer support; they're your partners! Do your best to reach out when you need help so that you can get the most out of your service.
11. Don't Fear Change
Our final tip is true for any campaign; don't be afraid of change!
Many entrepreneurs adopt an "if it isn't broken, don't fix it" mindset. With so much to worry about, why change a moderately-successful advertisement campaign?
Fearing change can stop you from getting the most out of your advertisement service. Keep track of your measurements and don't hesitate to make changes to your campaign.
Making the Most of Google Adwords Services
Using Google AdWords services is a great way to bring your advertising campaign to the next level. Familiarize yourself with the plethora of tools and resources the website offers. Don't hesitate to make changes or reach out to your consultants!
For more information on how to get the most out of your marketing initiatives, contact us today.