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SmithDigital Insights

Tips & Tricks on sales and digital marketing.

Google Updates

Illustration showing a rising line graph comparing clicks and impressions in Google Search Console, with impressions trending higher than clicks, representing the concept of the Great Decoupling in digital engagement metrics.

6 min read

Why Your Content Gets Seen But Not Clicked: The Real Story Behind Clicks vs Impressions

In May 2025, BrightEdge published findings that underscore a pivotal development in digital marketing: although Google search impressions grew by 49%...

Google losing search market share

3 min read

Is Google Losing Search Market Share? Insights from the Latest Trends in Paid Search Advertising

The digital marketing landscape is abuzz with talk about Google potentially losing its grip on the search advertising market. Recent reports,...

Google Updates

6 min read

Google Updates Devastate News Publishers’ Traffic and Revenue

The recent updates implemented by Google have had a profound impact on the traffic and revenue of news publishers. Between September and November...