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SmithDigital Insights

Tips & Tricks on sales and digital marketing.

SEO

Illustration showing a rising line graph comparing clicks and impressions in Google Search Console, with impressions trending higher than clicks, representing the concept of the Great Decoupling in digital engagement metrics.

6 min read

Why Your Content Gets Seen But Not Clicked: The Real Story Behind Clicks vs Impressions

In May 2025, BrightEdge published findings that underscore a pivotal development in digital marketing: although Google search impressions grew by 49%...

Neil Patel Digital Page Speed

4 min read

Neil Patel Talks Speed—But NP Digital Fails the Core Web Vitals Test

Neil Patel recently sent out a high-impact email with the subject line: "1 second = big drop." Inside, he makes a compelling argument for website...

4 min read

AI Overviews Are Stealing Your Clicks—Here’s How to Steal Them Back

When Google introduced AI Overviews—its innovative machine-generated summaries that are seamlessly integrated into the top of search results—it...

Google visibility in the AI-driven search

2 min read

The Secret Pages Fueling Google AI Results (And Why Yours Might Be Invisible)

Can Deep Pages Enhance Your Google Visibility? 5 Key Insights from AI Overview Research Search engines are evolving. Recent findings from the...

11 min read

ERP Software Lead Generation Tactics: That Really Work

As an ERP Value-Added Reseller (VAR), breaking into lead generation for software solutions and consulting services can feel overwhelming—especially...

anchor text

3 min read

Understanding Anchor Text in SEO: Best Practices for 2025

What is Anchor Text? Anchor text is the visible, clickable text in a hyperlink that directs users to another page. It serves as a key indicator for...

Business Broker SEO

4 min read

SEO for Business Brokers: How to Get Found by Ready-to-Sell Clients

For business brokers, visibility is everything. With 93% of all online experiences starting on a search engine, your firm’s success may hinge on how...

Optimize Your Content for Google’s AI-Generated Search Results

4 min read

How to Optimize Your Content for Google’s AI-Generated Search Results

SEO as we know it is undergoing a transformation. With Google increasingly using AI to generate answers directly in search results, traditional SEO...

Google losing search market share

3 min read

Is Google Losing Search Market Share? Insights from the Latest Trends in Paid Search Advertising

The digital marketing landscape is abuzz with talk about Google potentially losing its grip on the search advertising market. Recent reports,...