Digital marketing for tech companies

Our approach to growth for tech companies

Learn more about our process

While each technology company has a unique set of challenges and budget we've laid out our preferred approach to growth outlined below in six simple steps. Depending upon your growth goals/objectives we may recommend only a subset of the steps outlined below.

Step 1: Keyword & competitor research

As a technology company, keyword research is essential to ensure that your website and marketing campaigns are targeting the right audience. By conducting keyword research, you can identify the terms and phrases that potential customers are using to search for products and services like yours.

We will help you understand the ideal keywords related to your IT business that you should target and we'll provide you with a complete analysis including the amount of traffic, leads and revenue we can help you generate based upon the online demand for your products/services.

At the end of this stage we'll have a solid understanding of your competitors positions and what it will take to have you capturing market share and roughly how long it will take.

Step 2: We plan, publish and optimize content for Google rankings.

As content marketing has become an increasingly important part of technology companies' marketing strategies, it's important to understand what content marketing is and how it can be used effectively.

Common content marketing tactics used by IT companies include creating blog posts, whitepapers, ebooks, infographics, webinars, and case studies. As with any marketing effort, it's important to ensure that the content you create is relevant and valuable to your target audience.

We'll help you identify gaps in your content library, optimize existing webpages and create fresh new assets designed for keyword acquisition, dominating Google rankings while delighting your readers.

Step 3: We help you grow your domain authority.

Domain Authority is a metric used by SEOs to determine the strength of a website's backlink profile. The higher a website's Domain Authority, the more likely it is to rank in search engines.

There are several factors that contribute to Domain Authority, including the number and quality of inbound links, the age of the domain, and the popularity of the website. Domain Authority is not an exact science, but there are a few simple things that businesses can do to improve their Domain Authority and increase their chances of ranking in search engines.

Guest posting is a popular strategy for increasing Domain Authority which drives up your Google rankings. We'll help you secure high authority "do follow" backlinks at scale to further solidify your Google positions ensuring you capture the majority of the online traffic looking for the software/services in your particular market/industry/geography.

Step 4: Identify businesses coming to your web assets.

Lead conversions generally account for maybe ~2-5% of your web traffic depending upon your industry and product/service offering. And we want these, these leads end up becoming a great source of revenue for your business.  

But, what about the other 95%+ of traffic that does not convert?

With reverse IP lookup tools (e.g. Zoominfo or Lead Forensics) we can identify high value prospects coming to specific pages on your website and target them with highly relevant and timely info related to the products and services you offer.