About Charlie
Charlie Cirera is a digital experience and web development specialist at SmithDigital, combining a background in information technology, design, and web development to create practical, high-performing digital experiences.
Who is Charlie Cirera?
Charlie Cirera is the Head of Digital Experience & Development at SmithDigital and leads the company's inbound team. An Information Technology graduate, he began his career in graphic design and web design before expanding into website development, HubSpot CMS, SEO, AEO, and digital experience strategy.
Over the past four years at SmithDigital, Charlie has worked across website design, development, optimization, and inbound marketing initiatives, helping translate strategy and creative direction into functional, scalable, and user-friendly digital experiences.
In Short
Charlie helps bridge the gap between design, technology, SEO, inbound strategy, and user experience—turning digital ideas into websites and systems built to support visibility, usability, and business growth.
Areas of Expertise
Charlie's work combines creative design, technical implementation, and inbound strategy across modern B2B websites and digital experiences.
What Charlie Works On
At SmithDigital, Charlie leads inbound initiatives while working across the design, development, optimization, and ongoing evolution of client websites and digital experiences.
Outside of Work
Outside of work, Charlie is a fitness enthusiast and enjoys riding big bikes. He brings the same interest in discipline, performance, and continuous improvement into both his personal interests and his work at SmithDigital.