Delivering Fantastic Results with Leading Martech Providers
SmithDigital utilizes top-notch sales and marketing software to provide our clients with a distinctive edge over their competitors in their respective industries. Choosing the right technology stack is a crucial component in guaranteeing success with high-performing lead generation and inbound marketing programs.
.png?width=500&height=204&name=SD%20web%20assets%20(2).png)
SmithDigital vs. EBQ
SmithDigital and EBQ both help B2B companies build pipeline through outsourced sales development, dedicated resources, prospect data, CRM support, and broader revenue services. EBQ follows a U.S.-based employee model with dedicated BDR resources, management infrastructure, data support, CRM consulting, and additional marketing services. SmithDigital offers more flexibility around staffing and engagement structure, combining domestic or offshore BDRs with enterprise prospecting data, buyer intent, business triggers, HubSpot, parallel dialing, and a full digital marketing team supporting both outbound and inbound demand generation.
Compare SmithDigital and EBQ at a glance.
Compare pricing, staffing, data, technology, management structure, outbound execution, CRM support, and the broader growth capabilities surrounding each program.
| Evaluation area | SmithDigital | EBQ |
|---|---|---|
| Primary outcome | Qualified sales meetings, pipeline, and demand creation across outbound and inbound channels | Sales pipeline growth through dedicated outsourced BDR resources and broader revenue-support services |
| Published pricing | Core Outbound: $4,995/mo $$ Engage: $6,495/mo · Accelerate: $7,995/mo |
$5,000/mo half-time employee $10,000/mo full-time employee Published pricing reflects annual commitment |
| Contract structure | Month-to-month | Published $5,000 and $10,000 pricing reflects an annual commitment |
| Staffing model | Domestic or Philippines-based BDR resources available | Salaried, U.S.-based employees |
| Staffing flexibility | Choose domestic or offshore staffing based on budget, market, and buyer preferences | Strongly centered on U.S.-based internal employees |
| Management model | Leaner delivery structure with BDR management, strategy, training, reporting, and client collaboration | Structured support including a business consultant, weekly management meetings, and project management |
| Data & list building | ZoomInfo access can be included with each BDR resource. Additional sources may include Apollo, G2, Bombora, and other data or intent platforms | Data specialists can build custom prospect databases using industry databases and manual contact verification |
| Technology stack | Enterprise data through ZoomInfo, CRM support through HubSpot, parallel dialing through Trellus, plus intent and enrichment platforms as needed | Access to EBQ's tool suite is included with its published staffing packages |
| Targeting approach | Prioritizes accounts using business events, buyer intent, first-party activity, ICP fit, executive changes, system initiatives, and other timely signals | ICP-based prospecting supported by custom database development, research, qualification, and dedicated BDR execution |
| Messaging | Customized by industry, buyer persona, company context, and relevant business trigger | Dedicated BDR team trained around the client's value proposition, campaign, and qualification process |
| Phone prospecting | Yes — parallel dialing, managed caller ID, and local-presence capabilities | Yes — appointment setting and cold calling are core parts of EBQ's BDR service |
| Email outreach | Yes — personalized one-to-one sales email and sequenced follow-up | Yes — incorporated into broader BDR and marketing programs |
| CRM support | Deep HubSpot expertise including workflows, lifecycle management, lead routing, reporting, attribution, automation, and RevOps | Dedicated CRM consulting services with HubSpot and Salesforce capabilities |
| Buyer intent & business triggers | Major part of the model. Uses third-party intent, first-party engagement, company events, leadership changes, expansion, system initiatives, and other signals | Public BDR positioning focuses more heavily on prospect databases, outreach, qualification, and dedicated staffing |
| Inbound / first-party intent | Can create inbound traffic and engagement through SEO, AEO, content, website development, paid media, social, CRO, and HubSpot, then use those signals to support outbound | Can support marketing and CRM programs in addition to outsourced sales development |
| Broader marketing | SEO, AEO, website development, content strategy, paid media, social, CRO, marketing automation, and demand generation | Marketing services include content, email marketing, social media, and related marketing support |
| Domain expertise | Strong experience across enterprise software, ERP, IT, cybersecurity, and professional services | Broad B2B experience across multiple industries |
| Best-fit buyer | B2B companies wanting flexible staffing, signal-driven targeting, enterprise technology, HubSpot depth, and integrated inbound + outbound growth | Companies wanting dedicated U.S.-based resources supported by a structured outsourced department across sales, CRM, data, or marketing |
Two broad revenue partners with different operating models.
EBQ packages U.S.-based salaried resources inside a structured outsourced department. SmithDigital provides more flexibility around staffing, engagement length, technology, targeting, and the demand-generation engine surrounding outbound.
You want a flexible, technology-enabled growth program that can evolve quickly.
- You want domestic or offshore staffing based on budget, market, and buyer preferences.
- You want month-to-month flexibility instead of pricing tied to an annual commitment.
- You want ZoomInfo, HubSpot, parallel dialing, and other sales technologies included in the engagement.
- You want business events, buyer intent, and first-party signals to determine which accounts deserve attention now.
- You want to test and refine industries, personas, messages, triggers, and channels quickly.
- You want outbound integrated tightly with HubSpot and RevOps.
- You want SEO, AEO, content, website development, paid media, CRO, and social creating additional demand.
- You sell enterprise software, ERP, technology, IT, cybersecurity, or professional services.
You want U.S.-based outsourced employees inside a highly structured delivery organization.
- U.S.-based staffing is a firm requirement.
- You want a salaried employee dedicated half-time or full-time to your business.
- You value a formal support structure with a business consultant, project manager, and weekly management meetings.
- You want a provider that can supply separate teams across sales development, CRM, data, marketing, and customer experience.
- You want custom database development and manual contact verification.
- You are comfortable with the commitment structure attached to EBQ's published pricing.
SmithDigital optimizes around the revenue motion. EBQ builds an outsourced department.
Both companies can provide people, management, data, technology, and CRM support. The distinction is how those resources are organized and how the outbound team identifies which accounts deserve attention.
Find a reason to call. Get there early. Make the outreach relevant.
SmithDigital does not want the BDR working through a large static list simply because the accounts match the ICP. The program can combine company fit with business events, third-party intent, first-party engagement, executive changes, expansion, and system initiatives.
Those signals help narrow the market and give the BDR a reason to prioritize one account over another. The outreach can then be tailored to the buyer, company, industry, and reason the account became relevant.
- Identify accounts using business triggers, buyer intent, first-party activity, and ICP fit
- Move quickly while buying signals are fresh
- Customize outreach around the buyer and reason for engagement
- Coordinate phone, one-to-one email, LinkedIn, and optional advertising
- Bring enterprise data, dialing technology, and CRM support into the engagement
- Use digital marketing to create additional demand and first-party intent
EBQ's operating model
EBQ provides dedicated salaried employees supported by a wider management organization. Its published staffing packages include a business consultant, weekly management meetings, a project manager, and access to EBQ's tool suite.
Where EBQ stands out
EBQ is broader than a traditional appointment-setting vendor. In addition to outsourced sales development, it offers CRM consulting, data services, marketing, and customer-experience resources.
The practical difference
EBQ may be attractive when a company wants to outsource entire functional roles into a structured U.S.-based organization. SmithDigital may be more attractive when the priority is flexibility, signal-driven outbound, enterprise sales technology, HubSpot, and a broader integrated growth program.
Similar starting price. Very different engagement structure.
The headline numbers can initially look similar. SmithDigital Core Outbound starts at $4,995 per month, while EBQ publishes a $5,000 half-time employee option. The important differences are staffing level, engagement commitment, included technology, and what sits around the BDR resource.
$4,995 vs. $5,000
SmithDigital Core Outbound starts at $4,995 per month. EBQ's published half-time employee option is $5,000 per month.
Month-to-month vs. annual pricing
SmithDigital's outbound programs are month-to-month. EBQ states that its published $5,000 and $10,000 pricing reflects an annual commitment.
Different staffing economics
EBQ uses U.S.-based salaried employees. SmithDigital can provide domestic or Philippines-based BDR resources, allowing the staffing model to match budget and sales requirements.
Half-Time Employee: $5,000/mo
Full-Time Employee: $10,000/mo
EBQ states that these prices reflect an annual commitment.
Included at no additional cost:
Business Consultant
Weekly Management Meeting
Project Manager per Service
Access to EBQ's tool suite
Right account. Right message. Right moment.
Building a prospect database is important. SmithDigital goes another step by continuously looking for signals that help determine which accounts should move to the top of the list.
Signal-based targeting
Business events, buyer intent, system initiatives, executive changes, website activity, expansion, and other signals help identify accounts worth contacting.
Speed to signal
A buying signal becomes less useful as it gets older. SmithDigital is designed to get BDRs in front of the account while the reason to engage is still relevant.
Tailored messaging
Outreach can be customized to the buyer's role, industry, company, and the event or signal creating the reason for outreach.
Phone prospecting
Phone is a core part of the SmithDigital model, supported by parallel dialing, managed caller ID, and local-presence capabilities.
One-to-one sales email
Email supports the sales motion without becoming generic bulk outreach. Messaging is designed around the specific account and buyer.
LinkedIn + air cover
LinkedIn, targeted advertising, nurture, and broader marketing can reinforce the BDR's outreach throughout the buying cycle.
Both offer marketing support. SmithDigital goes deeper into the digital demand engine.
EBQ is broader than many outsourced SDR providers and offers marketing services alongside sales development. SmithDigital's differentiation is the depth of its search, web, content, conversion, paid-media, and HubSpot capabilities and how those channels are connected back to BDR execution.
SEO & AEO
Increase visibility across Google and AI-driven research environments so more target buyers encounter the brand.
Content
Build commercial and educational content around industries, buyer problems, pricing, alternatives, and use cases.
Website & CRO
Improve pages, messaging, conversion paths, and digital experiences so traffic converts more effectively.
Paid & Social
Increase visibility with target accounts through paid search, programmatic advertising, and social campaigns.
BDR Follow-Up
Turn website visits, search activity, content engagement, and other first-party signals into additional outbound opportunities.
You should not have to assemble the SDR machine yourself.
SmithDigital can provide the BDR, enterprise prospecting data, ZoomInfo access, HubSpot support, parallel dialing technology, buyer-intent sources, management, training, reporting, and ongoing optimization.
Signals & Target Accounts
Combine ICP fit, enterprise data, buyer intent, business events, and first-party engagement to identify priority accounts.
Dedicated BDR Team
Select domestic or offshore staffing based on budget, market, and buyer requirements.
Multichannel Execution
Coordinate phone, personalized email, LinkedIn, and optional advertising around the same accounts.
Qualified Sales Meetings
Turn relevant conversations into qualified opportunities for the sales team.
Reporting & Iteration
Measure performance and refine targeting, messaging, personas, channels, and campaign strategy.
What customers say about SmithDigital.
Independent reviews and client feedback provide another data point when evaluating outsourced sales partners.
40+ customer reviews
“I've closed 7 figures in deals as a direct result of the leads SmithDigital has sent to our team.”
Joseph K. · Techfino
“They focus on quality prospects instead of just reaching out to as many people as possible.”
Verified SmithDigital customer review on G2.
G2 ratings
SmithDigital: 5.0 average rating from 40+ reviews.
EBQ: 3.8 average rating from 15 reviews.
Ratings and review counts checked September 2026.
338 leads. 102 qualified deals. 20 closed-won companies.
Results from SmithDigital's published SCS Cloud case study over an 18-month engagement.
Frequently asked questions about SmithDigital vs. EBQ
What is the biggest difference between SmithDigital and EBQ?
EBQ follows a structured outsourced-employee model using salaried U.S.-based resources supported by business consultants, project managers, and management infrastructure. SmithDigital offers more flexibility around staffing and engagement structure while putting greater emphasis on business triggers, buyer intent, enterprise prospecting technology, HubSpot, and integrated digital demand generation.
How much does SmithDigital cost compared with EBQ?
SmithDigital's Core Outbound program starts at $4,995 per month, with additional packages at $6,495 and $7,995. EBQ currently publishes a half-time employee at $5,000 per month and a full-time employee at $10,000 per month. EBQ notes that those published prices reflect an annual commitment.
Which provider offers more contract flexibility?
SmithDigital's outbound programs are month-to-month. EBQ's current pricing page states that its published half-time and full-time employee pricing reflects an annual commitment. Buyers should review the actual agreement from each provider before making a decision.
Which provider is a better fit if I specifically want U.S.-based SDRs?
EBQ is explicitly built around salaried U.S.-based employees and may be attractive when domestic staffing is a firm requirement. SmithDigital can also provide domestic BDR resources, but clients have the additional option of using Philippines-based talent when they want a different cost structure or staffing model.
How do SmithDigital and EBQ handle prospect data and list building?
EBQ offers data services that build prospect databases using industry databases and manual contact verification. SmithDigital can include ZoomInfo access with BDR resources and may supplement it with Apollo, G2, Bombora, and other data or intent sources. SmithDigital also uses business events and buying signals to help determine which accounts should be prioritized.
Which provider includes more of the sales technology stack?
EBQ includes access to its tool suite with its published staffing packages. SmithDigital takes a more explicit best-in-class technology approach, using tools such as ZoomInfo for enterprise prospecting data, HubSpot for CRM and automation, and Trellus for parallel dialing, with additional intent and enrichment tools where appropriate.
Can both SmithDigital and EBQ help with CRM and HubSpot?
Yes. EBQ offers dedicated CRM consulting services and supports platforms including HubSpot and Salesforce. SmithDigital also has deep HubSpot expertise, including CRM architecture, workflows, lead routing, lifecycle stages, attribution, automation, reporting, and broader RevOps support tied directly into the outbound program.
Which provider can help create inbound demand in addition to outbound?
Both providers offer marketing support. EBQ provides services across content, email, social media, and other marketing functions. SmithDigital's digital marketing practice extends into website development, SEO, AEO, content strategy, paid media, CRO, social, HubSpot automation, and demand generation, with those programs designed to create first-party signals the BDR team can act on.
Which provider is better if we are still testing our outbound model?
SmithDigital's month-to-month structure and flexible staffing options can be useful for companies that are still testing markets, messaging, personas, triggers, and channels. EBQ may be attractive when a company is ready to plug a more formally structured U.S.-based resource into an established operating model.
Which provider is better for enterprise software, technology, and professional services?
SmithDigital has particular experience across enterprise software, ERP, IT, cybersecurity, and professional services, which can help inform targeting, messaging, and buyer conversations. EBQ serves a broader range of B2B companies and provides dedicated teams that are trained around each client's offering and market.
Both can provide more than an outsourced SDR. The difference is how you want the program built.
Choose EBQ if you want salaried U.S.-based resources operating inside a highly structured outsourced department with dedicated consulting, project management, and adjacent CRM, data, and marketing services. Choose SmithDigital if you want more flexibility in staffing and commitment, enterprise data and sales technology included, business-trigger and buyer-intent targeting, deep HubSpot and RevOps support, and a full digital marketing team capable of creating inbound demand alongside outbound prospecting.