Outsourced SDR Services

Know Who's Buying. 
Reach Them Everywhere.

SmithDigital provides fully managed SDR services for B2B companies that need more qualified pipeline without the cost, ramp time, and operational complexity of building an internal sales development function. Our outsourced SDR programs combine experienced reps, enterprise sales technology, buyer intelligence, CRM management, and ongoing optimization to help you identify the right accounts, engage high-intent prospects, qualify real opportunities, and book more meetings with the companies that fit your market.

The practical difference is that you get a complete sales development infrastructure built to support pipeline acceleration. That includes the people, processes, and technology needed to improve sales performance and create more predictable revenue growth.

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Trusted by Growth-Focused B2B Companies

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TL;DR

Outsourced Sales Development Representative (SDR) services give B2B companies a faster, more cost-effective way to build qualified pipeline without hiring and managing an internal sales development team. SmithDigital provides fully managed SDR services that combine experienced Sales Development Representatives, buyer intelligence, CRM management, sales engagement technology, and proven sales processes to help you identify prospects, qualify leads, schedule meetings, and create a predictable flow of sales opportunities.
Our SDR growth engine

SDRs, AI, and sales intelligence working across every outbound channel.

Our SDR programs combine trained sales development reps, AI-assisted workflows, sales intelligence, and buyer intent data to create coordinated outreach across phone, email, LinkedIn, newsletter, and display ads.
01 · Activate

AI-Assisted Calling

Start live conversations with the right accounts at the right time.

02 · Nurture

Email

Deliver personalized outreach that keeps the conversation moving.

03 · Engage

LinkedIn

Build familiarity and trust with relevant social engagement.

04 · Follow Up

SMS / Text

Use timely follow-up to create another path into the conversation.

05 · Time It

Event Outreach

Align outreach to events, conferences, and key market moments.

The Shift

Why B2B companies are shifting toward outsourced SDR services

Growing a successful sales development team requires far more than hiring an SDR. It requires the right people, sales technology, buyer data, CRM processes, management, and ongoing optimization. Outsourced SDR services give organizations access to a complete sales development program that can launch faster, scale more efficiently, and generate qualified pipeline without the complexity of building everything in-house.

Faster Time to Value

Launch a fully managed SDR program in weeks instead of spending months recruiting, onboarding, training, purchasing technology, and building internal sales development processes.

More Qualified Opportunities

Our Sales Development Representatives combine buyer intelligence, lead qualification, and consistent outreach to identify high-quality opportunities before they reach your sales team, allowing Account Executives to focus on closing business.

Consistent Sales Development

Every engagement includes the sales development infrastructure needed to succeed—from CRM management and buyer intelligence to sales engagement technology, reporting, and ongoing optimization—so you don't have to build it yourself.

 

Lower Cost to Scale

Avoid the cost of recruiting, training, software licensing, sales management, and ongoing coaching. Our fully managed SDR programs provide the people, technology, and processes needed to grow your pipeline while reducing operational overhead.

Delivering Fantastic Results with Leading Martech Providers

SmithDigital utilizes top-notch sales and marketing software to provide our clients with a distinctive edge over their competitors in their respective industries. Choosing the right technology stack is a crucial component in guaranteeing success with high-performing lead generation and inbound marketing programs.

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What Are Outsourced BDR Services?

What are outsourced SDR services?

Sales Development Representatives (SDRs) are responsible for identifying, engaging, and qualifying prospective customers before introducing them to an Account Executive or sales consultant. Depending on the organization, SDRs may manage inbound lead follow-up, outbound prospecting, appointment setting, CRM updates, and lead qualification.

While some companies distinguish SDRs from BDRs, many modern B2B organizations use the titles interchangeably. At SmithDigital, our outsourced SDR programs combine proactive outbound prospecting with timely lead qualification to help sales teams create a more predictable pipeline.

Research

Build target lists, identify decision-makers, enrich account data, and create outreach-ready segments.

Qualify

Engage prospects through phone, email, and LinkedIn while qualifying fit, timing, pain, and buying readiness.

Schedule

Schedule qualified meetings, route notes into HubSpot, notify sales, and support follow-up workflows.
Core Capabilities

Outsourced SDR services built to create qualified conversations

Our outsourced SDR services are designed to support every stage of the sales development process, from qualifying inbound leads and engaging outbound prospects to scheduling meetings and maintaining accurate CRM data. Each capability is built to help your sales team spend less time chasing leads and more time closing business.

Lead Qualification

Our Sales Development Representatives evaluate inbound and outbound prospects using your ideal customer profile, qualification criteria, and sales process to ensure Account Executives spend their time with the right opportunities.

Outbound Prospecting

Execute personalized cold email, LinkedIn outreach, and phone prospecting to consistently generate new conversations.


Buyer Intelligence

Enterprise contact data and buyer intelligence help prioritize the right companies, identify active buying signals, and improve prospecting efficiency by focusing outreach where it matters most.

CRM Management

Every interaction is documented inside your CRM, providing complete visibility into lead status, follow-up activities, lifecycle stages, meeting outcomes, and overall pipeline health.

Appointment Setting

Qualified opportunities are scheduled directly with your sales team, creating a seamless transition from sales development to the Account Executive while ensuring prospects arrive prepared for meaningful conversations.

Sales Technology & Reporting

Our fully managed SDR programs include the sales engagement tools, reporting, workflows, and performance tracking needed to continuously improve outreach, lead quality, and pipeline generation.

Outbound Lead Generation Pricing

Build Your Outbound Team

Choose the number of dedicated business development reps you need. We provide the sales intelligence, AI-powered calling tools, training, and management to support your outbound program.

How many BDRs do you need?

$3,750 per dedicated BDR, per month.

1

Select 1–5 BDRs. Need a larger team? Contact us.

Every Program Includes

Dedicated Business Development Representative

A dedicated rep handling prospect research, phone and email outreach, lead qualification, meeting scheduling, and CRM activity tracking. Add reps to expand your prospecting capacity.

Sales Intelligence & Targeting

Company and contact data, direct phone numbers, buyer intent, and business signals to identify relevant prospects and prioritize outreach.

AI-Powered Calling & Coaching

Advanced parallel dialing, AI call insights, and realistic AI role-play training to help your BDR reach more prospects and improve conversations.

Connected AI Workspace

Sales intelligence, call insights, and CRM context connected with ChatGPT to support prospect research, messaging, and follow-up.

Program Management & Reporting

An assigned Client Success Manager oversees your entire program, coordinates delivery, manages client communication, and reviews performance to guide ongoing improvements.

Your Monthly Investment

$3,750 /month

1 dedicated BDR × $3,750/month

Includes sales intelligence, AI-powered calling and training, a connected AI workspace, and CSM oversight.

One-time setup & onboarding $1,500
First month total $5,250

Includes your monthly service fee and one setup fee per engagement.

12-month total, including setup $46,500

What setup covers

Kickoff and discovery, target market definition, prospecting criteria, call scripts and email sequences, CRM and calling platform configuration, reporting setup, and BDR training for launch.

Discuss My Outbound Program   →

We'll help you determine the right team size for your target market and goals.

Best Fit Use Cases

Built for B2B companies that need more qualified pipeline

Outsourced Sales Development Representative (SDR) services are ideal for B2B organizations that need a more consistent sales development process without investing in the people, technology, and management required to build an internal team. If your business fits one of the profiles below, a fully managed SDR program may be the right solution.
 

Growing B2B Companies


Ideal for organizations that have established sales goals but need a more consistent sales development process to qualify leads, schedule meetings, and generate predictable pipeline.

 

Lean Sales Teams

Designed for companies whose Account Executives are spending valuable time prospecting, responding to inbound inquiries, or managing follow-up instead of focusing on revenue-generating sales conversations.

 

Businesses Entering New Markets


Well suited for organizations launching new products, expanding into new industries, or entering new geographic markets that need a scalable sales development program to create qualified pipeline.

 

Companies Scaling Revenue


Built for organizations looking to expand sales capacity without recruiting, onboarding, managing, and supporting an internal SDR team.

 

Organizations Evaluating Sales Technology


Ideal for businesses evaluating sales tech and outbound tools. Instead of buying multiple platforms and building everything in-house, you can use SmithDigital’s proven sales development infrastructure to see which tools and processes actually drive ROI.

 

Companies Looking to Validate a Sales Development Strategy


Ideal for organizations that want to test whether a dedicated SDR program can generate qualified pipeline before hiring internally. SmithDigital runs a fully managed sales development program so you can validate, measure, and refine your strategy with less risk.

Comparison

Why many B2B companies outsource sales development

Outsourced SDR services can reduce the cost and complexity of building a high-performing sales development team. Compare the advantages of outsourcing versus hiring an internal SDR to determine which approach best fits your business.
Criteria Managed Outsourced SDR Program Building Internally
Time to Launch Faster activation using established SDR workflows, qualification processes, buyer intelligence, CRM structure, sales tools, and management support. Requires recruiting, onboarding, training, software selection, CRM setup, workflow creation, and ramp time before consistent activity begins.
Cost Structure Monthly program cost can include SDR labor, management, buyer intelligence, CRM support, sales engagement technology, reporting, and optimization. Requires salary, benefits, recruiting costs, sales tools, data platforms, CRM administration, training, management, and ongoing process oversight.
Sales Technology Includes sales development infrastructure such as buyer intelligence, HubSpot CRM support, parallel dialing technology, sales engagement tools, and reporting workflows. Requires purchasing, implementing, integrating, managing, and maintaining multiple sales technology platforms while ensuring consistent adoption.
Lead Qualification Uses defined qualification criteria to evaluate fit, timing, pain points, buying signals, authority, and sales readiness before handoff. Qualification quality depends on internal training, sales process documentation, coaching, call review, and ongoing management discipline.
Speed-to-Lead Supports faster follow-up on demo requests, contact forms, webinar leads, content downloads, inbound inquiries, and high-intent website activity. Often limited by internal bandwidth, inconsistent response times, unclear lead routing, competing sales priorities, or disconnected systems.
Sales Development Coverage Can support inbound qualification, outbound prospect engagement, lead nurturing, appointment setting, CRM updates, and sales follow-up workflows. Coverage is limited by the experience, capacity, availability, and consistency of the internal SDR or SDR team.
CRM & Pipeline Visibility Supports HubSpot updates, lifecycle tracking, lead statuses, meeting notes, source attribution, follow-up tasks, and pipeline reporting. Requires internal CRM administration, process discipline, workflow management, dashboard setup, activity tracking, and quality control.
Management & Coaching Includes SDR management, activity oversight, coaching, messaging refinement, reporting reviews, and continuous optimization as part of the program. Sales leadership must manage coaching, QA, activity levels, reporting, performance improvement, and follow-up consistency internally.
Scalability Easier to expand SDR coverage, increase sales activity, test new markets, adjust messaging, and scale resources as pipeline needs change. Scaling requires additional hiring, onboarding, training, software seats, management capacity, and sales development infrastructure.
Testing & Validation Allows companies to validate SDR strategy, buyer data, sales technology, messaging, dialing performance, and market response before building internally. Often requires upfront investment in people, platforms, and process before there is enough data to know whether the channel will work.
Ramp & Optimization Uses messaging feedback, qualification data, campaign performance, CRM reporting, call outcomes, and sales input to improve performance over time. Often requires trial and error while the team learns which markets, messages, lead sources, tools, and workflows perform best.
Turnover Risk Reduces disruption from SDR turnover by relying on managed resources, documented workflows, shared systems, and operational support. SDR turnover can disrupt lead follow-up, CRM hygiene, sales handoffs, appointment setting, reporting, and pipeline consistency.
Our Process

Our process for building high-performing SDR programs

A successful SDR program creates more than meetings. It improves lead response times, strengthens qualification, increases CRM visibility, and gives your sales team more time to focus on closing opportunities. The result is a healthier pipeline, better sales efficiency, and more predictable revenue growth.
01

Define Your Ideal Customer

We work with your team to define your ideal customer profile, buying personas, qualification criteria, and sales process. Whether you're supporting inbound inquiries or outbound prospecting, every conversation begins with the right audience and clear qualification standards.

02

Build Sales Development Workflows

We configure the workflows that keep your SDR program running efficiently, including lead routing, CRM updates, outreach sequences, appointment scheduling, and follow-up automation. Every process is designed to improve consistency and maximize sales productivity.

03

Engage & Qualify Leads

Our SDRs engage prospects through phone, email, LinkedIn, and timely follow-up to determine fit, buying readiness, and next steps. Qualified opportunities are scheduled directly with your sales team, while nurture-ready leads remain engaged until the timing is right.

04

Optimize Performance

We continuously monitor lead response times, qualification rates, meeting quality, CRM data, and sales feedback to improve performance over time. Ongoing optimization ensures your SDR program continues generating qualified opportunities as your business grows.

Outcomes

More conversations.
Better opportunities.
A stronger sales pipeline.

Give your sales team more opportunities to win. SmithDigital brings together dedicated sales development professionals, buyer intelligence, and managed outreach to connect you with relevant buyers, uncover buying initiatives, and build qualified pipeline.

SALES DEVELOPMENT IN ACTION Per-SDR production and meeting ranges reported by SmithDigital. Results vary by program.

4–6

Meetings held monthly

Per SDR · Actual meetings that took place

200–300

Outbound calls daily

Per SDR · Actual production

25–50+

New contacts enrolled daily

Per SDR · Email, phone, and LinkedIn sequences

15–30

Meetings held monthly

Higher-volume programs · 3–5 SDRs · Sustained results

 
Meet buyers worth
talking to

 

Connect with prospects who fit your target market. Your sellers receive meeting context, qualification notes, and agreed next steps to support a productive discovery conversation.

 

HOW WE MEASURE IT

Meetings held · Qualification fit · Sales acceptance

 
Build pipeline your
team can pursue

 

Uncover business needs, purchase timing, and interest in your solution. Track which introductions become sales opportunities and how those opportunities progress toward revenue.

 

HOW WE MEASURE IT

Opportunities created · Sourced pipeline · Closed-won revenue

 
Stay connected to
tomorrow’s buyers

 

Identify buyers whose needs are real but whose timing is further out. Capture their priorities and establish relevant follow-up so your team can continue the relationship as plans develop.

 

HOW WE MEASURE IT

Future buying initiatives · Follow-up commitments · Re-engagement

 
Expand your sales
development capacity

 

Add dedicated outreach capacity with sales intelligence, calling technology, and client services oversight. Give your sellers more time to develop opportunities while we manage prospecting execution.

 

HOW WE MEASURE IT

Target-account coverage · Conversations · Cost per held meeting

Case Study

See how SmithDigital helped SCS build an ERP software pipeline

SCS Cloud needed a scalable pipeline engine for their NetSuite practice. SmithDigital deployed a turnkey BDR program, multi-channel outreach, and HubSpot-powered pipeline management — generating 338 leads, 102 qualified deals, and 20 closed-won customers over 18 months.

Read the Case Study
SmithDigital Case Study
FAQ

Frequently asked questions about outsourced SDR services

Clear answers for B2B teams evaluating outsourced prospecting, lead qualification,
appointment setting, CRM follow-up, and sales development support.
Blog

Smarter strategies for growth from the front lines

Actionable ideas, trends, and strategies to drive smarter growth.

Your Next Move

Need more qualified sales conversations
without hiring SDRs internally?

SmithDigital helps B2B companies improve targeting, follow-up, qualification, outbound
execution, and pipeline visibility without building a large internal SDR operation.

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