Delivering Fantastic Results with Leading Martech Providers
SmithDigital utilizes top-notch sales and marketing software to provide our clients with a distinctive edge over their competitors in their respective industries. Choosing the right technology stack is a crucial component in guaranteeing success with high-performing lead generation and inbound marketing programs.
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SmithDigital vs. CIENCE
SmithDigital and CIENCE both help B2B companies generate qualified sales meetings and pipeline, but the operating models are different. CIENCE is built around a technology-heavy GTM system that combines its graph8 platform, AI-supported campaign infrastructure, data, and optional SDR capacity. SmithDigital takes a more service-led approach, combining dedicated BDR execution, enterprise prospecting data, business triggers, buyer intent, multichannel outreach, HubSpot, and broader digital marketing support.
Compare SmithDigital and CIENCE at a glance.
Compare pricing, staffing, data, technology, targeting, platform requirements, and the broader capabilities surrounding each GTM program.
| Evaluation area | SmithDigital | CIENCE |
|---|---|---|
| Primary outcome | Qualified sales meetings, pipeline, and demand creation across outbound and inbound channels | Pipeline generation through an AI-enabled GTM system, campaign execution, and optional SDR capacity |
| Typical / public pricing | Core Outbound: $4,995/mo $$ Engage: $6,495/mo · Accelerate: $7,995/mo |
Managed offering from about $5,600/mo. Core pricing also includes a $5,000 setup, $2,000/mo strategic team, $499/mo graph8 platform, plus optional SDR capacity $$-$$$ |
| Staffing model | Domestic or Philippines-based BDR staffing available | Optional SDR capacity across offshore, Europe, and U.S. tiers |
| Staffing flexibility | Clients can choose the staffing model that fits the budget, market, and sales motion | SDRs can be added by geography and experience level as capacity is needed |
| Contract structure | Month-to-month | Month-to-month positioning with one-time setup fees and optional add-ons |
| Data & list building | ZoomInfo access can be included with each BDR resource. Additional data and intent sources may include Apollo, G2, Bombora, and other platforms depending on program scope | Data enrichment, targeting, AI-supported research, visitor identification, and platform credits are built into graph8 |
| Technology stack | Enterprise data through ZoomInfo, CRM support through HubSpot, parallel dialing through Trellus, plus additional intent and enrichment tools as needed | Proprietary graph8 platform used for outreach, visitor deanonymization, enrichment, workflows, and campaign orchestration |
| Program structure | Service-led model with BDR execution, technology, management, data, and marketing support wrapped around the client | Platform-led GTM system supported by engineers, analysts, AI specialists, campaign managers, and optional SDR resources |
| Targeting approach | Prioritizes accounts using business events, trigger signals, buyer intent, ICP fit, and first-party engagement | AI-supported targeting using intent, ICP campaigns, visitor targeting, competitor targeting, enrichment, and platform orchestration |
| Messaging | Customized by industry, buyer persona, company context, and relevant business trigger | Campaign messaging orchestrated through the GTM system and supported by AI and campaign teams |
| Phone prospecting | Yes — parallel dialing, managed caller ID, and local-presence capabilities | Yes — incorporated into multichannel SDR execution |
| Email outreach | Yes — one-to-one sales email and sequenced follow-up | Yes — managed through graph8 alongside automated workflows |
| Yes — incorporated into coordinated multichannel outreach | Supported as part of broader multichannel SDR execution | |
| CRM & RevOps | HubSpot consulting, workflows, lead routing, lifecycle management, attribution, reporting, and broader RevOps support available | High GTM infrastructure depth, with system design and workflow orchestration centered around CIENCE's platform architecture |
| Inbound / first-party intent | Can create inbound demand through SEO, AEO, web development, content, paid media, CRO, and social, then use engagement signals to support outbound | Supports visitor identification, inbound targeting, enrichment, and outbound activation through graph8 |
| Broader digital marketing | Full digital team supporting SEO, AEO, website development, content, paid media, social, CRO, and demand generation | More heavily centered on GTM infrastructure, AI orchestration, campaign execution, data, and SDR capacity |
| Best-fit buyer | B2B companies wanting a managed growth partner that combines BDR execution, enterprise technology, HubSpot, and digital marketing | Companies wanting an AI-enabled GTM system, proprietary revenue infrastructure, and optional SDR capacity |
Service-led growth partner or platform-led GTM system?
SmithDigital wraps people, technology, targeting, HubSpot, and digital marketing into a managed growth program. CIENCE puts more emphasis on building and operating a proprietary AI-enabled GTM system.
You want a managed team focused on generating meetings and pipeline without adding another GTM platform.
- You want dedicated BDR execution rather than starting with a platform implementation.
- You want domestic or offshore staffing based on budget, market, and buyer preferences.
- You want enterprise data, CRM support, dialing technology, and buyer-intent sources included in the engagement.
- You want business events and buying signals used to determine who should be contacted first.
- You want phone, one-to-one email, LinkedIn, and optional paid air cover working together.
- You already use HubSpot and want your BDR program integrated into it.
- You want SEO, AEO, content, website development, paid media, social, and CRO supporting outbound.
- You prefer a service partner that manages the complexity for you.
You want an AI-enabled GTM system with proprietary infrastructure at the center.
- You want graph8 to become part of your revenue technology infrastructure.
- You want AI-supported campaign orchestration, enrichment, visitor identification, and automated workflows in one environment.
- You want forward-deployed GTM or revenue-system engineering support.
- You want the option to add SDR capacity after the system is established.
- You value configurable U.S., European, and offshore SDR tiers.
- You are comfortable with setup fees, platform fees, strategic-team fees, and optional SDR costs.
SmithDigital manages the growth program. CIENCE builds a GTM system around it.
Both combine people, data, and technology. The practical difference is whether technology supports the service or becomes a larger part of the revenue operating model itself.
Use the technology to help the BDR create better conversations.
SmithDigital uses technology as infrastructure behind the sales-development team. Enterprise data, intent signals, parallel dialing, CRM workflows, and first-party engagement help reps identify better accounts, move faster, and have more relevant conversations.
The client does not need to adopt another proprietary GTM platform for the model to work. SmithDigital can operate inside the client's existing environment, especially HubSpot, while bringing the additional technology required to run outbound effectively.
- Identify accounts using business triggers, buyer intent, and ICP fit
- Move quickly while buying signals are still fresh
- Customize messaging around the buyer, company, industry, and trigger
- Use phone, one-to-one email, and LinkedIn in a coordinated motion
- Bring enterprise data and dialing infrastructure into the engagement
- Connect outbound execution with HubSpot and broader digital marketing
CIENCE operating model
CIENCE centers its current model on graph8 and a GTM system built around campaign orchestration, enrichment, AI-supported workflows, visitor identification, and revenue infrastructure.
Where CIENCE stands out
CIENCE is particularly differentiated when a company wants technology, GTM engineering, automated workflows, proprietary infrastructure, and optional SDR capacity managed within one system.
The practical difference
SmithDigital treats technology as the infrastructure supporting a managed growth program. CIENCE puts the GTM system itself closer to the center of the engagement.
What are you paying for in each model?
SmithDigital packages people, enterprise data, technology, management, and execution into defined monthly programs. CIENCE separates GTM setup, strategic execution, platform access, and optional SDR capacity.
SmithDigital starts at $4,995
Core Outbound starts at $4,995 per month with a managed BDR program, prospecting infrastructure, and month-to-month terms.
CIENCE separates the system components
CIENCE currently lists a $5,000 GTM setup, $2,000 per month strategic team, and $499 per month graph8 license before optional SDR capacity.
SDRs are optional capacity
CIENCE currently lists SDR tiers from $1,500 for offshore Level 1 resources to $6,500 for U.S. Level 3 resources, plus onboarding and performance economics.
GTM System Setup: $5,000 one time
Strategic Team: $2,000/mo
graph8 Platform: $499/mo
Optional SDR capacity currently ranges from:
Offshore: $1,500-$3,500
Europe: $2,500-$4,500
U.S.: $4,500-$6,500
CIENCE also lists a $1,000 one-time recruitment and onboarding fee per SDR and performance-linked compensation.
Right account. Right message. Right moment.
Technology matters, but the goal is still to create relevant conversations with buyers. SmithDigital uses data and technology to help the BDR determine who to contact, why now, and what to say.
Signal-based targeting
Instead of working every company in a broad market, SmithDigital looks for accounts showing a reason to engage, including business events, system initiatives, executive changes, expansion, and buyer-intent activity.
Speed to signal
A trigger is most useful while it is fresh. SmithDigital is built to move quickly so outreach starts while the business event is still relevant.
Tailored messaging
Outreach can be customized around the prospect's industry, buyer persona, company context, and the event or signal that made the account relevant.
Phone prospecting
Phone is a core part of the SmithDigital model, supported by parallel dialing, managed caller ID, and local-presence capabilities.
One-to-one sales email
Email supports the sales motion without turning the program into mass email. Messaging is designed to feel relevant to the specific account and buyer.
LinkedIn + air cover
LinkedIn can reinforce the same account strategy, while targeted advertising and nurture can add visibility when the buying cycle is longer.
Create demand, not just outbound activity.
SmithDigital is not only an outsourced BDR provider. Its digital marketing team can help create website traffic, search visibility, content engagement, and first-party intent that give the BDR team more opportunities to start relevant conversations.
SEO & AEO
Improve visibility in traditional search and AI-generated answers so more of the right buyers discover the brand.
Content
Create useful content around buyer problems, questions, alternatives, pricing, industries, and use cases.
Website & CRO
Improve the website experience so outbound and inbound traffic has a stronger chance of converting.
Paid & Social
Generate additional visibility and traffic through paid media, targeted advertising, and social activity.
BDR Follow-Up
Turn first-party website engagement, search demand, and campaign activity into additional reasons for the BDR team to reach out.
You should not have to build another GTM system just to generate meetings.
SmithDigital can provide the BDR, enterprise prospecting data, ZoomInfo access, CRM support through HubSpot, parallel dialing technology, intent sources, management, training, and ongoing testing required to operate the program.
Signals & Target Accounts
Use ICP fit, enterprise data, buyer intent, and business triggers to identify the accounts worth pursuing.
Dedicated BDR Team
Use domestic or offshore resources based on the market, budget, and sales motion.
Data & Technology
Support execution with ZoomInfo, HubSpot, Trellus, and additional data or intent sources depending on the program.
Qualified Sales Meetings
Turn relevant conversations into meetings for your sales team.
Reporting & Iteration
Measure what is working and adjust targeting, messaging, channels, and campaign strategy as the program learns.
What customers say about SmithDigital.
Independent reviews and client feedback provide a clearer picture of what it is like to work with each provider.
40+ customer reviews
“I've closed 7 figures in deals as a direct result of the leads SmithDigital has sent to our team.”
Joseph K. · Techfino
“They focus on quality prospects instead of just reaching out to as many people as possible.”
Verified SmithDigital customer review on G2.
G2 ratings
SmithDigital: 5.0 average rating from 40+ reviews.
CIENCE: 3.8 average rating from 187 reviews.
Ratings and review counts checked September 2026.
338 leads. 102 qualified deals. 20 closed-won companies.
Results from SmithDigital's published SCS Cloud case study over an 18-month engagement.
Frequently asked questions about SmithDigital vs. CIENCE
What is the biggest difference between SmithDigital and CIENCE?
CIENCE is more platform-centric, with graph8, AI-supported campaign orchestration, revenue-system engineering, and optional SDR capacity at the center of its model. SmithDigital is more service-led, combining dedicated BDR execution, enterprise data, buyer intent, HubSpot, multichannel prospecting, and broader digital marketing in one managed engagement.
How much does SmithDigital cost compared with CIENCE?
SmithDigital's Core Outbound program starts at $4,995 per month, with additional programs at $6,495 and $7,995. CIENCE currently lists a $5,000 one-time GTM setup, a $2,000 monthly strategic team, a $499 monthly graph8 platform fee, and optional SDR capacity priced separately. CIENCE also promotes managed execution starting around $5,600 per month.
Which provider is better if I want a managed SDR program rather than another platform?
SmithDigital may be the more natural fit if you primarily want people, data, technology, and management bundled together to generate meetings without adopting another proprietary GTM platform. CIENCE may be a better fit if graph8 and CIENCE's GTM infrastructure are capabilities you specifically want to adopt.
Which provider offers more staffing flexibility?
Both providers offer geographic staffing flexibility. SmithDigital can provide domestic or Philippines-based BDRs as part of its managed programs. CIENCE currently offers optional SDR tiers across offshore, European, and U.S.-based resources at different experience levels.
Which provider includes more of the sales technology stack?
CIENCE has the more proprietary technology model because graph8 is central to its current GTM offering. SmithDigital instead combines established sales technologies such as ZoomInfo, HubSpot, Trellus, and other data or intent platforms. This can be attractive for companies that want a managed program without making a new proprietary platform the center of their GTM stack.
How do SmithDigital and CIENCE use buyer intent and account signals?
Both providers use signals to improve account prioritization. CIENCE incorporates intent campaigns, visitor targeting, competitor targeting, enrichment, and AI-supported orchestration through graph8. SmithDigital combines third-party buyer intent, business events, executive changes, system initiatives, ICP fit, and first-party website engagement to help BDRs decide which accounts to pursue first.
Which provider can help create inbound demand in addition to outbound?
SmithDigital has a full digital marketing team supporting website development, SEO, AEO, content, social media, paid media, CRO, HubSpot, and demand generation. CIENCE supports inbound targeting, visitor identification, enrichment, and GTM orchestration, but SmithDigital has broader hands-on digital marketing capabilities designed to create the traffic and content engagement that produce first-party intent.
Which provider is a better fit if we already use HubSpot?
SmithDigital may be particularly attractive when HubSpot is already central to the sales and marketing process. Its team can support CRM setup, workflows, lifecycle management, lead routing, attribution, reporting, and broader RevOps alongside the BDR program. CIENCE can integrate into an existing stack, but its current model puts more emphasis on graph8 and CIENCE's revenue infrastructure.
Does CIENCE require a long-term contract?
CIENCE currently promotes its outsourced SDR service as month-to-month with no long-term contract. SmithDigital's current outbound programs are also month-to-month. The more significant difference is how the engagement is structured, with CIENCE separating setup, platform, strategy, and optional SDR capacity while SmithDigital packages more of the managed service together.
Which provider is better for enterprise software, technology, and professional services?
SmithDigital has particular experience across enterprise software, ERP, IT, cybersecurity, and professional services, with targeting and messaging informed by those markets. CIENCE serves a broad range of B2B organizations and may be attractive to technology companies that want its AI-enabled GTM infrastructure and configurable SDR capacity.
Both combine people, data, and technology. The difference is what sits at the center.
Choose CIENCE if you want a proprietary AI-enabled GTM system, graph8 infrastructure, forward-deployed revenue engineering, and the ability to add SDR capacity into that environment. Choose SmithDigital if you want a service-led growth partner that brings the BDRs, enterprise data, sales technology, HubSpot expertise, buyer intent, and broader digital marketing capabilities needed to generate both outbound and inbound pipeline.