B2B Appointment Setting
& Lead Generation Services

We primarily support B2B companies in software, technology, and professional services. These industries typically involve longer sales cycles and require targeted outreach to reach decision-makers.


That said, our appointment setting and lead generation programs are adaptable. We focus on defining a clear ideal customer profile and building campaigns around where your buyers are and how they prefer to engage.

Most campaigns begin generating conversations and initial meetings within the first 30–60 days.

The exact timeline depends on your target audience, messaging, and market conditions. Early results usually come from testing and refining outreach, followed by more consistent meeting volume as campaigns scale.

We typically work within HubSpot, as it allows for seamless tracking of outreach, conversations, and booked meetings.

If you’re using another CRM or sales platform, we can usually integrate or adapt our process to fit your existing tech stack.

We focus on building a repeatable system for generating qualified meetings. While no outbound program can guarantee specific outcomes, we use proven processes, data-driven targeting, and ongoing optimization to consistently improve performance over time.

Pricing depends on the scope of your program, including the number of Business Development Reps, target markets, and campaign complexity.

Most clients choose a monthly engagement based on the level of outbound support they need. Our goal is to provide a cost-effective alternative to building and managing an internal team.

Many lead generation providers focus on delivering contact lists or unqualified leads, often across a wide range of industries.

Our approach is more specialized. SmithDigital is purpose-built to support B2B technology and professional services companies, where sales cycles are longer and messaging needs to be more precise. That focus allows us to build outreach that reflects how buyers in these industries actually evaluate solutions and respond to new opportunities.

We also bring capabilities beyond outbound prospecting. Our team has experience across inbound marketing, SEO, paid search, content, and HubSpot, which allows us to support the full process of generating and converting demand. This is especially important for smaller or growing companies that need more than just meetings—they need a coordinated approach to building pipeline.


We manage outreach, engage prospects, qualify interest, and book meetings directly on your calendar so your sales team can focus on closing.

Yes. Our outsourced lead generation programs are built around dedicated specialists assigned to your account. They learn your product, your messaging, and your target accounts, so outreach stays consistent and relevant. This focused approach leads to stronger conversations and higher-quality sales opportunities.

We work as an extension of your team. Meetings are scheduled directly on your calendar, and all activity is tracked in your CRM.

We also align closely on targeting, messaging, and feedback so outreach improves over time and meetings stay relevant to your sales goals.

We look at performance across the full outbound funnel, not just top-of-funnel activity.

At the campaign level, we track activity volume and engagement—things like outreach sent, response rates, and conversations started. From there, we measure how effectively those conversations turn into booked meetings and attended calls.

Beyond meetings, we focus on what happens next. That includes conversion from meeting to qualified opportunity, pipeline created, and how consistently new opportunities are being generated over time.

We also look at downstream impact, such as sales cycles initiated, new customer acquisition, and revenue generated. For many clients, success includes improving pipeline predictability—reducing gaps between deals and creating a more consistent flow of opportunities that supports better sales planning and resource utilization.

In some cases, campaigns are also used to enter new markets or reach new segments, so we measure success based on traction in those areas as well.

All of this is tracked and reported transparently, so you can see how outreach is performing and where adjustments are being made.