Case Study

How NEX Built Search Visibility and Pipeline Growth with an Integrated Revenue Strategy

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NEX is a cloud-based ERP and business management software platform headquartered in Montreal, Quebec, serving small and mid-sized businesses throughout North America. The solution helps organizations manage sales, CRM, inventory, manufacturing, service operations, warehouse management, and customer support from a single integrated platform designed to improve visibility, efficiency, and operational control.

The Challenge:

NEX had limited online visibility and minimal organic search presence despite operating in a highly competitive industry. The company's existing website provided little support for long-term search growth, lead generation, or demand creation.

In addition to improving search visibility, NEX needed a scalable strategy for generating qualified sales opportunities and building a predictable pipeline. The company wanted to strengthen both inbound and outbound channels while creating better alignment between marketing, prospecting, and sales activities.

The Solution:

SmithDigital partnered with NEX to implement a comprehensive growth strategy focused on search visibility, authority building, lead generation, and pipeline development.

The engagement included a website redesign, ongoing SEO content development, guest posting and backlink acquisition, HubSpot optimization, buyer-intent targeting, and outbound prospecting initiatives. SmithDigital also deployed dedicated business development resources and sales technology designed to identify in-market buyers and convert interest into sales conversations.

By combining inbound marketing with outbound prospecting, NEX was able to build a more scalable revenue generation system while improving visibility across search engines and AI-driven research platforms.

The Results:

NEX experienced substantial growth in online visibility, search authority, and pipeline creation.

Domain Rating increased from 3 to 21, significantly improving the company's authority and competitiveness within search results. Keyword rankings expanded from approximately 50 tracked keywords to more than 1,200 ranking keywords as content production and backlink acquisition efforts gained momentum.

The company also began generating consistent inbound lead flow while simultaneously building outbound pipeline through buyer-intent targeting, dedicated business development support, HubSpot automation, and sales engagement technologies.

The combination of inbound visibility and outbound prospecting created a stronger and more predictable foundation for long-term revenue growth.

Benefits:

By combining SEO, content marketing, backlink acquisition, HubSpot operations, and outbound prospecting into a unified growth strategy, NEX significantly improved its visibility, authority, and pipeline generation capabilities. The company established a stronger digital presence while creating multiple channels for generating qualified sales opportunities.

  • Significant Increase in Qualified Website Traffic

  • Stronger Industry Authority

  • Consistent Inbound Lead Generation

  • Expanded Sales Pipeline
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"SmithDigital has become a true extension of our team. What started as a website redesign evolved into a much broader growth partnership that helped us improve our online visibility, strengthen our brand, generate inbound opportunities, and build a more consistent sales pipeline. From SEO and content marketing to HubSpot optimization and outsourced BDR services, the SmithDigital team has consistently delivered high-quality work and been incredibly responsive along the way. Their ability to combine strategy with execution has made a meaningful impact on our business."

-Sophie A.
NEX