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B2B Go-to-market Intelligence Powered by Better Data.

ZoomInfo helps B2B teams identify the right accounts, understand buying signals, find decision-makers, enrich CRM records, and prioritize outreach with more context. It gives marketing and sales teams clearer visibility into who to target, when to reach out, and why a conversation may matter.

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ZoomInfo

A B2B data and go-to-market intelligence platform for account targeting, contact discovery, buyer intent, enrichment, and sales prospecting.

Contacts CompaniesIntentEnrichment

Data

Company and contact intelligence

Intent

Research and buying signals
one platform

Sales

Prospecting and outreach context

Prospecting and outreach context

Target account discovery ↗
Buyer intent prioritization ↗
CRM and campaign enrichment ↗
Platform Features

A product ecosystem for B2B targeting and revenue teams

ZoomInfo is built around data, intelligence, and workflows that help teams understand their market, prioritize accounts, and support more informed sales and marketing activity.

Core Feature

B2B company and contact intelligence

ZoomInfo helps teams discover companies, contacts, roles, firmographic details, technographic insights, and buying committee members that fit their target market.

Contacts Companies Firmographics
 Technographics

Marketing

Target account lists

Build cleaner audience segments around industry, company size, location, technology use, and buying signals.

Sales

Prospecting support

Give sales teams more context on who to contact, what role they play, and why outreach may be relevant.

Intent + Signals

Prioritize accounts showing signs of demand

Intent and account activity can help teams spot companies researching relevant topics, categories, pain points, or competitive alternatives.

Intent topics
 Active
Account research signals Live
Audience segments
 Built
Sales handoff context
 Synced

Delivering Fantastic Results with Leading Martech Providers

SmithDigital utilizes top-notch sales and marketing software to provide our clients with a distinctive edge over their competitors in their respective industries. Choosing the right technology stack is a crucial component in guaranteeing success with high-performing lead generation and inbound marketing programs.

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Platform Areas

Key ZoomInfo capabilities in one go-to-market platform
D

Database

Company, contact, firmographic, technographic, and role-based information for sales and marketing teams.

I

Database

Topic and account activity signals that help teams prioritize companies showing signs of active research.

E

Enrichment

Fill gaps in CRM records, improve account data quality, and support segmentation with better company context.

S

SalesOS

Prospecting tools for sales teams that need targeted contact discovery, account insights, and outreach context.

M

MarketingOS

Audience building, account targeting, campaign segmentation, and go-to-market data for marketing teams.

Go-to-Market Workflow

From market data to better sales conversations.

ZoomInfo supports the research and targeting layer behind B2B growth programs. Teams can use it to identify who to pursue, what accounts to prioritize, and how to support more relevant outreach.
Step 01

Find accounts

Identify companies that match industry, size, location, technology, revenue, employee count, and other ICP filters.

StEP 02

Identify buyers

Find roles and decision-makers across buying committees, departments, leadership teams, and target functions.

StEP 03

Prioritize intent

Use research and topic signals to understand which companies may be more active in the market.

StEP 04

Activate outreach

Use account intelligence to support email, LinkedIn, sales follow-up, campaign segmentation, and CRM activity.
FAQ

Questions about ZoomInfo

Quick answers for teams evaluating ZoomInfo as a B2B data and go-to-market
intelligence platform.
Your Next Move

Ready to understand where ZoomInfo fits
in your go-to-market system?

Explore how ZoomInfo can support account targeting, buyer intent, sales prospecting, CRM enrichment,
ABM campaigns, and lead generation programs for your B2B team.

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