How AI Transformed SmithDigital's Newsletter Strategy

At SmithDigital, we were looking for a more efficient way to create personalized, engaging newsletters for our clients. Managing multiple campaigns manually was time-consuming and resource-heavy. That’s when we found rasa.io, an AI-powered platform that revolutionized our approach to newsletters.

By automating much of the process, rasa.io allowed us to deliver highly relevant content to each subscriber based on their interests. This shift meant we could engage our audience more effectively, spending far less time crafting each newsletter. The results were immediate—more engagement, better personalization, and a smoother workflow overall.

One of the key advantages was rasa.io's seamless integration with HubSpot, which allowed us to automate data flow and manage everything from one platform. This integration not only streamlined our process but also gave us real-time insights into how our newsletters were performing. The ability to track and refine strategies on the fly made a significant difference in campaign success.

Our content strategy also evolved. We now blend internal content—like client blogs to drive SEO—with curated external articles that provide valuable insights to subscribers. This mix has helped us re-engage leads, spark new conversations, and support conversions directly from our newsletters.

You can read more about how AI helped us transform our newsletter strategy in our full case study here, where we dive into the specific steps and results.

If you're interested in diving deeper into how AI can change the way newsletters engage audiences, check out our podcast below, where we discuss the impact of AI on newsletters and what it means for digital marketing.