1 min read
SDR vs BDR: What Every Sales Executive Needs to Know Before Building Their Team
Eric Smith : Apr 8, 2026 11:00:00 AM
12 min read
Choosing the best outsourced SDR provider starts with finding a partner that can generate a qualified pipeline for complex B2B sales. For ERP partners, that means working with an SDR team that understands long sales cycles, multiple decision-makers, and the consultative buying process required to sell ERP software and implementation services.
Not every outsourced SDR provider is built for that environment. Many SDR agencies specialize in high-volume appointment setting, while ERP partners need a more strategic approach that prioritizes account research, personalized outreach, lead qualification, and alignment with the sales process.
This guide compares five outsourced SDR providers that support ERP consultants, implementation partners, and B2B software companies. We'll evaluate each provider's strengths, services, and ideal use cases, then explain how to evaluate outsourced SDR providers based on your sales strategy, target market, and growth goals.
How We Evaluated These Outsourced SDR Providers
Choosing an outsourced SDR provider involves more than comparing pricing or the number of meetings they promise. ERP partners need a provider that can integrate with their sales process, engage the right decision-makers, and generate revenue-generating opportunities.
To build this list, we evaluated each provider using the criteria below.
No outsourced SDR provider is the right fit for every ERP business. Some specialize in dedicated sales development, while others provide broader demand generation support. Understanding those differences will help you choose a provider that aligns with your sales strategy, internal resources, and growth goals.
Read Next: Outsourcing BDR Checklist: How to Choose the Right Partner
Quick Comparison of the Best Outsourced SDR Providers
1. Martal Group
Best for: Technology companies looking for dedicated North American SDR teams and multi-channel outbound prospecting.
What Makes Martal Group Different
Martal Group is an outsourced SDR provider that helps B2B technology companies build a pipeline through dedicated sales development teams. Rather than simply booking meetings, the company focuses on identifying target accounts, engaging decision-makers across multiple channels, and qualifying opportunities before introducing them to the client's sales team.
Its approach is built around North American SDR teams supported by account research, outbound prospecting, and structured sales development processes. This makes Martal Group a practical option for companies that want to expand outbound capacity without investing in the time and overhead required to recruit, train, and manage an in-house SDR team.
For ERP partners, Martal Group can be a strong choice if your sales process already has a well-defined ideal customer profile, messaging, and qualification criteria. Organizations selling highly specialized ERP solutions or implementation services should discuss the team's experience with their market and buying process during the evaluation stage.
Core Services
Martal Group offers dedicated SDR teams, account research, prospect list building, multi-channel outreach across email, phone, and LinkedIn, appointment setting, and sales development support.
Pricing
Martal Group publishes tiered pricing structures for outbound lead generation, customer onboarding, and account management, but fixed monthly rates are not listed publicly. Tier 1 is described as a flat monthly fee, while higher tiers may include a monthly fee plus sales commission. Buyers should request a custom quote based on service scope, campaign length, and whether Martal will support lead generation only or a broader sales process.
Pros
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North American-based SDR teams.
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Multi-channel outbound prospecting across email, phone, and LinkedIn.
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Experience supporting B2B technology companies.
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Flexible engagement models that can scale with business growth.
Consider Before Choosing
Martal Group has broad experience across B2B technology markets, but every ERP business has unique buyers, implementation models, and sales cycles. Before choosing a provider, ask how the SDR team will learn your industry, tailor messaging to your ideal customer profile, and integrate with your CRM and sales process.
When Martal Group Makes Sense
Martal Group is a good fit for technology companies that want to grow outbound sales without building a full in-house SDR function. Businesses with an established sales process and internal account executives often benefit the most because dedicated SDRs can focus on prospecting and qualification while the sales team concentrates on advancing opportunities and closing deals.
2. SalesBread
Best for: B2B companies that prioritize highly personalized LinkedIn outreach and relationship-driven prospecting.
What Makes SalesBread Different
SalesBread takes a different approach from many outsourced SDR providers by emphasizing quality over outreach volume. Rather than relying on large-scale email campaigns, the company focuses on researching target accounts and creating personalized outreach designed to start meaningful conversations with decision-makers.
That approach works well for businesses where trust and relevance influence buying decisions. Professional services firms, consultants, and B2B organizations selling complex solutions often benefit from this style of prospecting because outreach is tailored to the prospect instead of following a standardized sequence.
ERP partners should consider how this approach aligns with their sales strategy. If LinkedIn plays an important role in reaching decision-makers and your sales team values personalized engagement, SalesBread may be a strong fit. Organizations looking for a broader outbound program should evaluate whether additional outreach channels are needed.
Core Services
SalesBread provides LinkedIn prospecting, personalized outbound messaging, account research, appointment setting, and sales development support.
Pricing
SalesBread states that its Done-For-You Lead Generation Service starts at approximately $3,000 per month, plus a one-time setup fee. The company positions the service as an alternative to hiring a full-time outbound SDR, with pricing intended to remain below the cost of an in-house sales development representative. Organizations with more complex requirements should contact SalesBread for a customized proposal.
Pros
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Strong emphasis on personalized outreach.
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Research-driven account targeting.
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Well-suited for relationship-based B2B sales.
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Clear specialization in LinkedIn prospecting.
Consider Before Choosing
SalesBread's approach centers on LinkedIn and personalized engagement rather than large-scale outbound campaigns. If your sales strategy depends on coordinated outreach across email, phone, LinkedIn, and other channels, ask how those capabilities fit into the engagement.
When SalesBread Makes Sense
SalesBread is a good option for organizations that value quality conversations over high outreach volume. Businesses selling consulting, professional services, or complex B2B solutions may benefit from its research-first approach, particularly when relationships play a significant role in the buying process.
3. SmithDigital
Best for: ERP partners, SaaS companies, and growing B2B organizations that want outsourced SDR services as part of a connected demand generation strategy.
What Makes SmithDigital Different
Unlike traditional outsourced SDR providers that focus primarily on appointment setting, SmithDigital approaches sales development as one component of a broader demand generation strategy. Its programs connect outbound prospecting with buyer intent data, HubSpot, Revenue Operations (RevOps), SEO, AI Search Visibility, and CRM optimization to help companies build a more predictable pipeline.
That approach is particularly relevant for ERP partners and other B2B organizations with long sales cycles. Buyers often spend weeks or months researching vendors before engaging with sales, making timing, relevance, and follow-up just as important as outreach volume. By combining intent-driven prospecting with structured CRM processes and sales and marketing alignment, SmithDigital helps businesses focus on opportunities that are more likely to progress through the pipeline.
Rather than delivering outsourced SDR services in isolation, SmithDigital helps companies refine their go-to-market strategy while improving the systems that support long-term growth. This makes the engagement as much about building a repeatable revenue engine as generating qualified sales conversations.
Core Services
SmithDigital provides outsourced BDR and SDR services, buyer intent-driven prospecting, LinkedIn outreach, cold email, HubSpot consulting, Revenue Operations (RevOps), SEO, AI Search Visibility, content marketing, conversion optimization, and demand generation services.
Pricing & Engagement
SmithDigital’s Outsourced BDR Services start at $3,250 per month. Pricing varies based on BDR or SDR team size, program goals, campaign scope, and technology requirements. The engagement is best evaluated as part of a broader demand generation program because SmithDigital connects outbound prospecting with buyer intent, HubSpot, CRM follow-up, and reporting rather than offering only standalone meeting booking.
Pros
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Connects outbound prospecting with inbound marketing, HubSpot, and RevOps.
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Strong fit for ERP partners and B2B organizations with complex sales cycles.
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Uses buyer intent data to prioritize outreach and improve lead quality.
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Supports both strategy and execution through an integrated demand generation approach.
Consider Before Choosing
SmithDigital is designed for companies looking to strengthen their overall demand generation strategy rather than outsource appointment setting alone. Businesses seeking only high-volume meeting booking may not require the broader strategic support that SmithDigital provides.
When SmithDigital Makes Sense
SmithDigital is often a strong fit for founder-led companies, startups, and mid-market B2B organizations that are building a more predictable revenue engine. Many have already invested in outbound sales, marketing, or HubSpot but haven't yet developed a repeatable system for generating a qualified pipeline.
Rather than providing SDR services in isolation, SmithDigital helps companies identify the right combination of targeting, messaging, buyer intent, outbound prospecting, and CRM processes to support sustainable growth. This allows businesses to validate and refine their go-to-market strategy before expanding internal sales teams or making larger investments in outbound sales.
That approach is especially valuable for organizations that need strategic guidance alongside execution. Instead of adding more sales activity, SmithDigital focuses on building a connected demand generation system that improves lead quality, pipeline visibility, and alignment between sales and marketing.
Read More: Scale Your Sales Pipeline: How Outsourced SDRs & BDRs Drive Predictable Growth
4. Belkins
Best for: B2B companies looking for a mature outbound sales partner with omnichannel prospecting and appointment setting.
What Makes Belkins Different
Belkins is one of the more established outsourced SDR providers, helping B2B organizations generate sales opportunities through a combination of appointment setting, outbound prospecting, and account-based outreach. Rather than relying on a single channel, the company builds coordinated campaigns across email, LinkedIn, cold calling, and other touchpoints to engage prospects throughout the buying journey.
The company also places a strong emphasis on strategy before execution. Every engagement includes activities such as ideal customer profile refinement, total addressable market analysis, manual lead research, messaging development, and ongoing campaign optimization. That structured approach can appeal to organizations that want more than outsourced prospecting alone.
For ERP partners, Belkins may be a strong option if you're looking for an established outbound partner with experience across multiple B2B industries. Companies with highly specialized ERP offerings should evaluate how well the team understands their market, buyer personas, and sales process before launching a campaign.
Core Services
Belkins provides appointment setting, omnichannel outbound prospecting, account research, cold email, LinkedIn outreach, cold calling, account-based marketing (ABM), SDR outsourcing, and sales consulting.
Pricing
Belkins offers customized monthly retainer packages but does not publish fixed pricing. Engagements vary based on campaign scope, target market, outreach channels, and sales objectives, with options designed for small businesses through enterprise organizations. Contact Belkins for a tailored quote based on your business requirements.
Pros
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Mature outbound sales methodology.
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Omnichannel outreach across email, LinkedIn, and cold calling.
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Strong emphasis on research, targeting, and campaign optimization.
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Broad service offering that extends beyond appointment setting.
Consider Before Choosing
Belkins supports companies across a wide range of industries, so ERP partners should confirm that the assigned team has experience with enterprise software buying cycles and consultative sales. It's also worth understanding how the engagement integrates with your CRM, reporting, and existing sales workflows before launching a program.
When Belkins Makes Sense
Belkins is a good fit for organizations that already have a defined sales strategy and want an experienced partner to execute and optimize outbound campaigns across multiple channels. Companies expanding into new markets or looking to increase outbound activity without building an internal SDR team may benefit most from its structured approach.
5. LaunchLeads
Best for: B2B companies that want U.S.-based outsourced SDR services with a phone-first, conversation-led approach.
What Makes LaunchLeads Different
LaunchLeads positions its outsourced SDR services around named, U.S.-based reps who are trained on the client’s offer, buyer, objections, and qualification standards before outreach begins. The company emphasizes real research, live conversations, and sales-ready meetings rather than high-volume activity.
Its model includes ICP definition, list construction, intent layering, multi-channel outreach, qualification, meeting confirmation, CRM sync, handoff briefs, and weekly reporting. LaunchLeads also states that all contact data, activity history, and meeting notes sync to HubSpot or Salesforce, which helps reduce handoff friction for internal sales teams.
For ERP partners, LaunchLeads may be a strong fit when phone-based qualification and detailed meeting handoffs matter. The model is less about broad demand generation and more about building an outsourced SDR function that can research accounts, qualify interest, and put prepared meetings on the sales team’s calendar.
Core Services
LaunchLeads provides outsourced SDR services, appointment setting, lead generation, lead qualification, rapid inbound lead response, lead nurturing, hyper-targeted lead lists, dead lead revival, trade show lead generation, phone outreach, email, and LinkedIn outreach.
Pricing
LaunchLeads states that outsourced appointment setting services generally start around $4,000 per month, with pricing varying based on scope, SDR count, target market, and channel complexity. Buyers should contact LaunchLeads for a custom quote based on their sales development needs.
Pros
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U.S.-based SDR teams trained on the client’s category.
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Phone-first outreach supported by email and LinkedIn.
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CRM sync with HubSpot or Salesforce.
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Detailed meeting handoffs with qualification context and call notes.
Consider Before Choosing
LaunchLeads is strongest for companies that want an outsourced SDR function focused on conversations, qualification, and appointment setting. ERP partners looking for broader demand generation support across SEO, inbound marketing, buyer intent strategy, HubSpot optimization, and RevOps may need additional support beyond the SDR engagement.
When LaunchLeads Makes Sense
LaunchLeads makes sense for B2B companies that need experienced external sales development representatives without building an internal SDR team. It may be especially useful when the sales team needs more qualified meetings, better phone coverage, faster inbound response, or structured handoffs before account executives take over.
Read Next: Why Persistent SDR Cadence Matters (And How to Sustain It)
Should You Outsource SDRs or Build an In-House Team?
Outsourcing SDR services isn't the right choice for every business. Some organizations benefit from building an internal sales development function, while others generate better results by partnering with an experienced outsourced SDR provider.
The right decision depends on your growth objectives, hiring capacity, available sales leadership, and how quickly you need to build a predictable outbound motion.
Neither approach is universally better. Companies with mature sales organizations and dedicated SDR leadership often benefit from building internal capabilities over time. Businesses that want to accelerate outbound, validate a new go-to-market strategy, or avoid the operational overhead of recruiting and managing SDRs frequently find outsourcing to be the more practical starting point.
Read More: What to Expect in Your First 90 Days with an Outsourced BDR Team
Ready to Evaluate Your SDR Strategy?
Choosing the right outsourced SDR provider starts with understanding your sales process, growth goals, and the level of support your team needs. Some businesses benefit from dedicated SDR services, while others need a broader strategy that strengthens outbound sales, CRM management, and demand generation.
As you compare providers, pay close attention to their sales development methodology, reporting, CRM integration, and experience serving businesses with similar sales cycles. Those factors often have a greater impact on long-term success than the number of meetings booked.
If you're looking for a partner that combines outsourced business development with HubSpot, buyer intent, Revenue Operations, and demand generation, explore SmithDigital's Outsourced BDR Services. Our team helps ERP partners, SaaS companies, and mid-market B2B organizations build scalable outbound programs that support long-term revenue growth.
Talk to a Growth Strategist to discuss your outbound sales goals and determine whether outsourced BDR services are the right fit for your business.
Frequently asked questions about outsourced SDR providers
What does an outsourced SDR provider do?
An outsourced SDR provider manages sales development activities on behalf of your business. Depending on the engagement, outsourced SDR services can include prospect research, account targeting, outbound outreach, lead qualification, appointment setting, CRM updates, and sales development reporting. The goal is to help your sales team focus on advancing opportunities while the outsourced SDR team manages day-to-day prospecting.
Are outsourced SDR services a good fit for ERP companies?
Yes. ERP partners and other B2B technology companies often benefit from outsourced SDR services because their sales cycles involve multiple stakeholders, technical evaluations, and consultative selling. The right outsourced SDR partner should understand your target market, sales process, and qualification criteria before launching outreach.
Should I outsource SDRs or build an in-house SDR team?
The right decision depends on your growth objectives, available resources, and internal sales leadership. Companies that need to accelerate outbound sales, validate a new market, or avoid the time and cost of recruiting often begin with SDR outsourcing. Businesses with mature sales organizations and dedicated SDR leadership may choose to build a full in-house SDR team over time.
How do I choose the right outsourced SDR provider?
Choosing an outsourced SDR provider involves more than comparing pricing or meeting volume. Evaluate each provider's industry experience, SDR program, CRM integration, reporting capabilities, and sales development methodology. The best outsourced SDR companies operate as an extension of your sales team and support your existing sales process.
What's the difference between an outsourced SDR provider and a sales outsourcing company?
An outsourced SDR provider focuses specifically on sales development, including prospecting, lead qualification, and appointment setting. A broader sales outsourcing company may also provide account executives, customer success, or full outsourced sales teams. Understanding those differences can help you choose the right SDR partner for your business.
How long does it take to see results from SDR outsourcing?
Results depend on your target market, outreach strategy, and sales cycle. Most outsourced SDR programs require an onboarding period to refine messaging, targeting, and qualification before producing consistent sales opportunities. Companies should evaluate performance using metrics such as opportunity creation, sales pipeline growth, response quality, and sales acceptance instead of outreach activity alone.
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