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Eric Smith

Eric Smith is the founder and lead strategist at SmithDigital, based in Greenville, SC, where he helps B2B companies achieve scalable growth through smart, data-driven inbound and outbound marketing. A Longwood University alumnus, Eric combines deep expertise in buyer intent data, SEO, and full-funnel HubSpot consulting to build marketing programs that drive measurable results. Over the years, he’s worked with clients across enterprise software, ERP channel partners, commercial real estate, business brokers, M&A firms, and managed IT providers. His strategies focus on leveraging intent-based signals and precision targeting to surface high-value prospects, while his SEO and content frameworks optimize visibility and lead performance. Under Eric’s guidance, SmithDigital has transformed marketing functions—turning them into revenue-generating engines with transparent ROI. His hallmark is building programs that are both strategic and tactical, empowering internal teams with HubSpot workflows, automation, and analytics that deliver real-time insights. When he’s not optimizing lead pipelines, Eric enjoys mentoring marketing professionals, exploring cutting-edge Martech tools, and sharing best practices at industry events and on the SmithDigital blog.

Outbound SDR Tools

7 min read

The Essential Tools Powering Outsourced SDR Success

Are your SDR workflows stuck in manual mode while your KPIs demand acceleration? As a RevOps leader, the pressure to deliver clean pipelines, slash ramp times, and scale outreach without ballooning costs is real.

Nurture Sequences by SDRs

6 min read

Build Nurture Sequences That SDRs Can Run for You

You’re generating inbound leads, but how many actually convert? If your answer feels underwhelming, you're not alone. According to Outreach,...

Aligning Sales & Marketing BDR

5 min read

Why Aligning Sales & Marketing BDR Teams Boosts Pipeline Growth

Too many B2B orgs lose pipeline momentum because BDRs chase the wrong leads, and marketing campaigns lack sales support. If your teams aren’t synced,...

Database Hygiene BDR

4 min read

4 Ways Outsourced BDRs Improve Your Database Hygiene

How much pipeline are you losing to dirty data?

Cracker Barrel Logo Change

3 min read

Cracker Barrel’s Brand Refresh: Modernization at the Expense of Identity?

A Logo That Stirred a National Conversation The recent Cracker Barrel brand refresh has done more than update a logo—it has ignited a cultural...

SDR Cadence Stats

6 min read

Why Persistent SDR Cadence Matters (And How to Sustain It)

How many deals are your SDRs losing simply because they gave up too soon?

WordPress vs HubSpot CMS

10 min read

WordPress vs HubSpot CMS in 2025: The Surprising Winner for SEO, AI, and Growth

Choosing between HubSpot CMS and WordPress is one of the most important decisions businesses face when building a website. WordPress is the world’s...

Outsourcing BDR Checklist

6 min read

Outsourcing BDR Checklist: How to Choose the Right Partner

Outsourcing your BDR team can unlock serious growth—but only if you choose the right partner. Are your reps stuck chasing cold leads while qualified...

Benefits of Outsourcing BDR

7 min read

Benefits of Outsourcing BDR: The 2025 Growth Strategy

Struggling to build a pipeline without burning time or budget? You’re not alone. For most founders, managing in-house BDRs means high churn, long...

7 min read

What’s the Difference Between a BDR and an SDR?

What’s the Difference Between a BDR and an SDRSales leaders and marketing managers often find themselves asking a simple but important question:...