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Eric Smith

Eric Smith is the founder and lead strategist at SmithDigital, based in Greenville, SC, where he helps B2B companies achieve scalable growth through smart, data-driven inbound and outbound marketing. A Longwood University alumnus, Eric combines deep expertise in buyer intent data, SEO, and full-funnel HubSpot consulting to build marketing programs that drive measurable results. Over the years, he’s worked with clients across enterprise software, ERP channel partners, commercial real estate, business brokers, M&A firms, and managed IT providers. His strategies focus on leveraging intent-based signals and precision targeting to surface high-value prospects, while his SEO and content frameworks optimize visibility and lead performance. Under Eric’s guidance, SmithDigital has transformed marketing functions—turning them into revenue-generating engines with transparent ROI. His hallmark is building programs that are both strategic and tactical, empowering internal teams with HubSpot workflows, automation, and analytics that deliver real-time insights. When he’s not optimizing lead pipelines, Eric enjoys mentoring marketing professionals, exploring cutting-edge Martech tools, and sharing best practices at industry events and on the SmithDigital blog.

BDR Success Metrics

6 min read

BDR Success Metrics: KPIs You Should Track for Your Outsourced BDR Program

Is your BDR team generating qualified sales leads, or just logging activity? For RevOps leaders, that distinction is everything. When metrics focus on volume over value, the pipeline gets noisy, forecasting becomes unreliable, and revenue suffers.

Lead Generation for Business Brokers

8 min read

Lead Generation for Business Brokers: Strategies to Attract Quality Leads and Close More Deals

What’s the fastest way for a business broker to grow revenue and attract a steady stream of qualified leads?

Inbound Marketing for ERP Resellers

7 min read

How Inbound Marketing Strategies Help ERP Resellers Grow ERP System Sales

The ERP market is evolving quickly, shaped by a more informed, digital-first buyer. Traditional outbound tactics like cold calls and trade shows no...

Scaling BDR During Growth

6 min read

Scaling BDR During Growth: A Practical Guide for CEOs and CROs

Your company’s growth ambition depends on outbound execution. But can your BDR engine keep pace? According to Gartner, 64% of sales leaders plan to...

Pilot BDR Engagement Timeline

7 min read

What to Expect in Your First 90 Days with an Outsourced BDR Team

Before you dive into another long-term outsourced BDR contract, ask yourself: Are you ready to prototype success or waste months and budget on...

Outbound SDR Tools

7 min read

The Essential Tools Powering Outsourced SDR Success

Are your SDR workflows stuck in manual mode while your KPIs demand acceleration? As a RevOps leader, the pressure to deliver clean pipelines, slash...

ERP Lead Generation Strategies

21 min read

ERP Lead Generation: Challenges and Strategies in 2025

ERP lead generation in 2025 has become a mission-critical skill, as providers must capture qualified lead ERP opportunities despite fierce...

Nurture Sequences by SDRs

6 min read

Build Nurture Sequences That SDRs Can Run for You

You’re generating inbound leads, but how many actually convert? If your answer feels underwhelming, you're not alone. According to Outreach,...

Aligning Sales & Marketing BDR

5 min read

Why Aligning Sales & Marketing BDR Teams Boosts Pipeline Growth

Too many B2B orgs lose pipeline momentum because BDRs chase the wrong leads, and marketing campaigns lack sales support. If your teams aren’t synced,...

Database Hygiene BDR

4 min read

4 Ways Outsourced BDRs Improve Your Database Hygiene

How much pipeline are you losing to dirty data?