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Demand Generation

Pipeline & Sales Activation

Eric Smith

Eric Smith is the founder and lead strategist at SmithDigital, based in Greenville, SC, where he helps B2B companies achieve scalable growth through smart, data-driven inbound and outbound marketing. A Longwood University alumnus, Eric combines deep expertise in buyer intent data, SEO, and full-funnel HubSpot consulting to build marketing programs that drive measurable results. Over the years, he’s worked with clients across enterprise software, ERP channel partners, commercial real estate, business brokers, M&A firms, and managed IT providers. His strategies focus on leveraging intent-based signals and precision targeting to surface high-value prospects, while his SEO and content frameworks optimize visibility and lead performance. Under Eric’s guidance, SmithDigital has transformed marketing functions—turning them into revenue-generating engines with transparent ROI. His hallmark is building programs that are both strategic and tactical, empowering internal teams with HubSpot workflows, automation, and analytics that deliver real-time insights. When he’s not optimizing lead pipelines, Eric enjoys mentoring marketing professionals, exploring cutting-edge Martech tools, and sharing best practices at industry events and on the SmithDigital blog.

Future Trends for HubSpot Website Design Agencies

5 min read

What 2026 Will Demand from HubSpot Website Design Agencies

Is your website accelerating growth or quietly falling behind? For business leaders overseeing digital strategy, this question looms large in 2026. Your website is more than a digital brochure. It’s a performance asset, a CRM-integrated engine, and...

How to Design a HubSpot Website That Converts

8 min read

Build a High-Converting HubSpot Website: Real Tactics for More Leads & Sales

HubSpot gives marketers and developers full control over CMS, CRM, and automation in one platform. Its CMS, CRM, and automation features make it easy...

Google Search Console Impressions Drop

5 min read

Why Your Google Search Console Impressions Dropped in Mid‑September

Starting around September 10–15, 2025, many SEOs and webmasters began noticing a significant decline in Google Search Console (GSC) impressions. For...

Why Hire a HubSpot Web Designer For Your Business

8 min read

Unlock Higher Conversions: Why You Need a HubSpot Web Designer

You’ve invested in SEO, ads, and content. But your website still leaks leads. Why? Because traffic is only half the equation. What happens after...

Benefits of Outsourcing BDR

7 min read

Benefits of Outsourcing BDR: The 2025 Growth Strategy

Struggling to build a pipeline without burning time or budget? You’re not alone. For most founders, managing in-house BDRs means high churn, long...

Best HubSpot Web Design Companies 2026

7 min read

Top 10 HubSpot Web Design Companies for 2026 (Ranked & Reviewed)

Your website is the centerpiece of your marketing engine. For business owners and marketing managers using HubSpot, it’s not just about having a...

Content Strategy for Tech Companies

6 min read

Crafting a Winning Content Strategy for Tech Companies

You're investing in content, but it’s not generating leads. It’s not supporting sales. It’s not moving the needle.

AI Adoption Trends 2025

6 min read

Everyone’s Using AI—But Are They Finding You?

Generative AI usage continues to expand worldwide, with platforms such as ChatGPT seeing high levels of active engagement and embedded assistants...

How to Improve Domain Authority

8 min read

How to Increase Your Domain Authority in 2026: Proven Strategies That Work

Your ERP platform might outperform the competition in terms of functionality and innovation, but if your website continues to rank below those of...

BDR Lead Qualification

7 min read

BDR Lead Qualification: How to Turn MQLs into Sales-Ready Opportunities

If your BDRs treat every inbound lead the same, you're not just wasting time. You're wasting pipeline. The real question for Demand Gen Directors:...