Free Tool
Outbound Lead Generation ROI Calculator
Explore how outbound prospecting could translate into qualified leads, customers and gross-profit return. All pre-filled assumptions are examples, not performance guarantees.
$96K program investment
Outbound ROI Calculator
See What Your Outbound Investment Could Deliver
Build your scenario
Calls and emails combined
Lead Conversion Assumptions
Estimated calls/emails needed to produce one company interested in a sales meeting.
Percentage of unique companies contacted that express positive interest and agree to a sales meeting.
Program Investment
Customer Economics
Theoretical return based on your editable inputs, not an expected or guaranteed outcome.
Estimates use annual customer revenue multiplied by gross margin and the shorter of expected customer lifetime or selected ROI evaluation window. They do not account for sales-cycle delays, discounting, cashflow timing, additional sales costs, or other operating expenses. One qualified lead per company maximum in activity-based mode. Defaults are illustrative.
Set your activity assumptions
Enter the number of companies targeted and planned outreach activities, then estimate lead generation using activities per lead or company conversion rate.
Define program and customer value
Enter expected investment, customer conversion, annual customer revenue, gross margin and your preferred evaluation window.
Compare the projected outcomes
Review estimated qualified leads, customers, program ROI, cost per customer and break-even requirements. Update assumptions to explore different scenarios.
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Explore your outbound strategy
Build pipeline with a measurable plan.
Estimate the economics, then talk with SmithDigital about how targeting, outreach, follow-up and HubSpot reporting can work together in a managed outbound program.