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SmithDigital Insights

Tips & Tricks on sales and digital marketing.

Base 44

5 min read

The $80 Million Startup Sprint: Lessons from Base 44’s CEO on Building, Scaling, and Selling Fast

From Idea to MVP: Building Software That Builds Software The core idea behind Base 44 was simple but powerful: empower non-technical users to build real software using AI. The founder envisioned a platform where you could type an idea—like “create...

Scaling B2B Lead Gen with HubSpot

8 min read

Scaling B2B Lead Generation with HubSpot: A Powerful Tool for B2B Sales and Marketing Teams

What’s the most effective way for a B2B company to attract high-quality leads and fuel long-term growth?

Lead Generation for Business Brokers

8 min read

Lead Generation for Business Brokers: Strategies to Attract Quality Leads and Close More Deals

What’s the fastest way for a business broker to grow revenue and attract a steady stream of qualified leads?

Illustration showing a rising line graph comparing clicks and impressions in Google Search Console, with impressions trending higher than clicks, representing the concept of the Great Decoupling in digital engagement metrics.

6 min read

Why Your Content Gets Seen But Not Clicked: The Real Story Behind Clicks vs Impressions

In May 2025, BrightEdge published findings that underscore a pivotal development in digital marketing: although Google search impressions grew by 49%...

Neil Patel Digital Page Speed

4 min read

Neil Patel Talks Speed—But NP Digital Fails the Core Web Vitals Test

Neil Patel recently sent out a high-impact email with the subject line: "1 second = big drop." Inside, he makes a compelling argument for website...

Inbound Marketing for ERP Resellers

7 min read

How Inbound Marketing Strategies Help ERP Resellers Grow ERP System Sales

The ERP market is evolving quickly, shaped by a more informed, digital-first buyer. Traditional outbound tactics like cold calls and trade shows no...

Buyer Intent Signals in B2B Sales

7 min read

Leveraging Buyer Intent Signals in B2B Sales: How B2B Intent Data Helps Identify and Engage Sales-Ready Investors

A 2024 B2B Market and Customer Experience Report by Digital Commerce 360 revealed that 70% of B2B buyers prefer purchasing products online even...

Account-Based Marketing for SaaS

9 min read

Account-Based Marketing for SaaS Companies: Targeting High-Value Accounts to Maximize ROI

Account-Based Marketing (ABM) is a targeted strategy that enables SaaS companies to enhance conversion rates and close high-value deals more...

Conversion Rate Optimization (CRO) Tips

9 min read

Conversion Rate Optimization Tips: Best Practices to Improve Website Conversion and CRO Performance

Increasing traffic doesn’t guarantee growth—conversions do. According to WordStream, the average website conversion rate across industries is just...