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Demand Generation

Pipeline & Sales Activation

SmithDigital Insights

Tips & Tricks on sales and digital marketing.

Google Search Console Impressions Drop

5 min read

Why Your Google Search Console Impressions Dropped in Mid‑September

Starting around September 10–15, 2025, many SEOs and webmasters began noticing a significant decline in Google Search Console (GSC) impressions. For many, this appeared sudden and severe, despite no real drop in rankings or organic traffic. The...

BDR Lead Qualification

7 min read

BDR Lead Qualification: How to Turn MQLs into Sales-Ready Opportunities

If your BDRs treat every inbound lead the same, you're not just wasting time. You're wasting pipeline. The real question for Demand Gen Directors:...

Video Marketing for Professional Services

8 min read

Video Marketing for Professional Services: How the Power of Video Content Builds Trust and Leads

Still relying on blog posts and white papers to win new clients? That might be why your leads are stalling.

BDR Success Metrics

6 min read

BDR Success Metrics: KPIs You Should Track for Your Outsourced BDR Program

Is your BDR team generating qualified sales leads, or just logging activity? For RevOps leaders, that distinction is everything. When metrics focus...

Lead Generation for Business Brokers

8 min read

Lead Generation for Business Brokers: Strategies to Attract Quality Leads and Close More Deals

What’s the fastest way for a business broker to grow revenue and attract a steady stream of qualified leads?

Inbound Marketing for ERP Resellers

7 min read

How Inbound Marketing Strategies Help ERP Resellers Grow ERP System Sales

The ERP market is evolving quickly, shaped by a more informed, digital-first buyer. Traditional outbound tactics like cold calls and trade shows no...

Scaling BDR During Growth

6 min read

Scaling BDR During Growth: A Practical Guide for CEOs and CROs

Your company’s growth ambition depends on outbound execution. But can your BDR engine keep pace? According to Gartner, 64% of sales leaders plan to...

Pilot BDR Engagement Timeline

7 min read

What to Expect in Your First 90 Days with an Outsourced BDR Team

Before you dive into another long-term outsourced BDR contract, ask yourself: Are you ready to prototype success or waste months and budget on...

Outbound SDR Tools

7 min read

The Essential Tools Powering Outsourced SDR Success

Are your SDR workflows stuck in manual mode while your KPIs demand acceleration? As a RevOps leader, the pressure to deliver clean pipelines, slash...

ERP Lead Generation Strategies

21 min read

ERP Lead Generation: Challenges and Strategies in 2025

ERP lead generation in 2025 has become a mission-critical skill, as providers must capture qualified lead ERP opportunities despite fierce...