What sets SmithDigital apart is our deep-rooted experience in the ERP industry, not just as marketers but as former ERP sales professionals. Before founding SmithDigital, our leadership team sold ERP software for some of the most prominent ERP VARs in the industry. This gives us a rare, insider perspective that bridges the gap between marketing expertise and real-world ERP sales success.

Our specialized expertise spans leading ERP platforms such as NetSuite, Dynamics, Acumatica, Sage, and IFS, enabling us to craft highly tailored and impactful lead generation strategies. We understand the nuances of ERP business and technical terminology, allowing us to engage prospects in value-based conversations that resonate with their unique challenges and needs.

Unlike generic marketing agencies, we know that successful lead generation for ERP solutions requires more than just marketing know-how—it demands a comprehensive understanding of ERP sales cycles, buyer pain points, and competitive landscapes. By leveraging this expertise, along with data-driven strategies, buyer intent data, and advanced tools, we’re able to deliver measurable results that help ERP Channel Partners accelerate their growth.

At SmithDigital, we don’t just market ERP solutions—we understand how to sell them. This unique combination of skills enables us to position your business as the partner of choice for prospective buyers and drive real results.

Our lead generation strategies integrate advanced buyer intent data from platforms such as ZoomInfo, 6sense, Bombora, and G2 with a comprehensive multi-channel outreach approach, including email campaigns, LinkedIn engagement, and direct calls. We leverage compelling, high-value content and precisely targeted ads to attract prospects actively seeking ERP solutions. Each lead we generate is meticulously qualified to ensure it aligns with your ideal customer profile.

Results can vary depending on your goals and current market position. Typically, SEO and content marketing efforts start showing traction within 3–6 months, while lead generation campaigns using buyer intent data can produce qualified leads within the first 30–60 days. We prioritize building sustainable, long-term growth while also delivering quick wins where possible.

Yes! We specialize in SEO strategies that improve your search engine rankings, content creation that engages and educates your target audience, and web design optimized for conversions. Our services are tailored to the ERP industry, ensuring your online presence reflects your expertise and attracts high-value prospects.

We track a variety of key performance indicators (KPIs) to measure campaign success, including website traffic, search engine rankings, lead volume, and conversion rates. To provide transparent reporting, we use tools like Google Sheets, Databox, Google Search Console, HubSpot native reports, Google Analytics, Ahrefs, and SEMRush. These tools allow us to deliver actionable insights and keep you informed about your campaign’s performance.