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SmithDigital Insights

Tips & Tricks on sales and digital marketing.

AI

8 min read

SEO in the Age of AI: What’s Actually Changed (and What Hasn’t)

By 2025, I’d crossed the 15-year mark working in SEO. I’ve lived through Panda, Penguin, Hummingbird, RankBrain, mobile-first indexing, voice search,...

AI and Cold Outreach

6 min read

Why AI Alone Is Failing at Cold Outreach

The Disconnect Between AI Investment and Buyer Reality AI has quickly become the default answer for scaling sales. Founders and revenue leaders are...