SmithDigital Insights

Tips & Tricks on sales and digital marketing.

SEO (2)

How to Improve Domain Authority

8 min read

How to Increase Your Domain Authority in 2026: Proven Strategies That Work

Your ERP platform might outperform the competition in terms of functionality and innovation, but if your website continues to rank below those of...

Illustration showing a rising line graph comparing clicks and impressions in Google Search Console, with impressions trending higher than clicks, representing the concept of the Great Decoupling in digital engagement metrics.

6 min read

Why Your Content Gets Seen But Not Clicked: The Real Story Behind Clicks vs Impressions

In May 2025, BrightEdge published findings that underscore a pivotal development in digital marketing: although Google search impressions grew by 49%...

Neil Patel Digital Page Speed

4 min read

Neil Patel Talks Speed—But NP Digital Fails the Core Web Vitals Test

Neil Patel recently sent out a high-impact email with the subject line: "1 second = big drop." Inside, he makes a compelling argument for website...

SEO For Technology Companies

10 min read

SEO for Technology Companies: Strategies Built for B2B Growth

In today’s saturated tech industry, standing out is essential for sustainable growth and market relevance. With organic search accounting for 53% of...

4 min read

AI Overviews Are Stealing Your Clicks—Here’s How to Steal Them Back

When Google introduced AI Overviews—its innovative machine-generated summaries that are seamlessly integrated into the top of search results—it...

Google visibility in the AI-driven search

2 min read

The Secret Pages Fueling Google AI Results (And Why Yours Might Be Invisible)

Can Deep Pages Enhance Your Google Visibility? 5 Key Insights from AI Overview Research Search engines are evolving. Recent findings from the...

anchor text

3 min read

Understanding Anchor Text in SEO: Best Practices for 2025

What is Anchor Text? Anchor text is the visible, clickable text in a hyperlink that directs users to another page. It serves as a key indicator for...

Business Broker SEO

4 min read

SEO for Business Brokers: How to Get Found by Ready-to-Sell Clients

For business brokers, visibility is everything. With 93% of all online experiences starting on a search engine, your firm’s success may hinge on how...

Optimize Your Content for Google’s AI-Generated Search Results

4 min read

How to Optimize Your Content for Google’s AI-Generated Search Results

SEO as we know it is undergoing a transformation. With Google increasingly using AI to generate answers directly in search results, traditional SEO...