SmithDigital Insights

Tips & Tricks on sales and digital marketing.

SEO (2)

How HubSpot Web Design Agencies Help Improve SEO

7 min read

Want Better Rankings? Here's How HubSpot Web Design Agencies Deliver SEO Results

Running SEO for a site that still struggles to rank, even with consistent content and solid backlinks? You might be dealing with a design problem...

Google Search Console Impressions Drop

6 min read

Why Your Google Search Console Impressions Dropped in Mid‑September

Starting around September 10–15, 2025, many SEOs and webmasters began noticing a significant decline in Google Search Console (GSC) impressions. For...

How to Improve Domain Authority

8 min read

How to Increase Your Domain Authority in 2026: Proven Strategies That Work

Your ERP platform might outperform the competition in terms of functionality and innovation, but if your website continues to rank below those of...

Illustration showing a rising line graph comparing clicks and impressions in Google Search Console, with impressions trending higher than clicks, representing the concept of the Great Decoupling in digital engagement metrics.

6 min read

Why Your Content Gets Seen But Not Clicked: The Real Story Behind Clicks vs Impressions

In May 2025, BrightEdge published findings that underscore a pivotal development in digital marketing: although Google search impressions grew by 49%...

Neil Patel Digital Page Speed

4 min read

Neil Patel Talks Speed—But NP Digital Fails the Core Web Vitals Test

Neil Patel recently sent out a high-impact email with the subject line: "1 second = big drop." Inside, he makes a compelling argument for website...

Google’s AI Mode

4 min read

How AI Search Is Changing SEO, Website Traffic, and Content Strategy

Google's AI Overviews and AI Mode are changing how people find information—and how businesses earn visibility from search. Instead of simply...

SEO For Technology Companies

10 min read

SEO for Technology Companies: Strategies Built for B2B Growth

In today’s saturated tech industry, standing out is essential for sustainable growth and market relevance. With organic search accounting for 53% of...

4 min read

AI Overviews Are Stealing Your Clicks—Here’s How to Steal Them Back

When Google introduced AI Overviews—its innovative machine-generated summaries that are seamlessly integrated into the top of search results—it...

Google visibility in the AI-driven search

2 min read

The Secret Pages Fueling Google AI Results (And Why Yours Might Be Invisible)

Can Deep Pages Enhance Your Google Visibility? 5 Key Insights from AI Overview Research Search engines are evolving. Recent findings from the...

anchor text

3 min read

Understanding Anchor Text in SEO: Best Practices for 2025

What is Anchor Text? Anchor text is the visible, clickable text in a hyperlink that directs users to another page. It serves as a key indicator for...