Eric Smith

Eric Smith is the founder and lead strategist at SmithDigital, based in Greenville, SC, where he helps B2B companies achieve scalable growth through smart, data-driven inbound and outbound marketing. A Longwood University alumnus, Eric combines deep expertise in buyer intent data, SEO, and full-funnel HubSpot consulting to build marketing programs that drive measurable results. Over the years, he’s worked with clients across enterprise software, ERP channel partners, commercial real estate, business brokers, M&A firms, and managed IT providers. His strategies focus on leveraging intent-based signals and precision targeting to surface high-value prospects, while his SEO and content frameworks optimize visibility and lead performance. Under Eric’s guidance, SmithDigital has transformed marketing functions—turning them into revenue-generating engines with transparent ROI. His hallmark is building programs that are both strategic and tactical, empowering internal teams with HubSpot workflows, automation, and analytics that deliver real-time insights. When he’s not optimizing lead pipelines, Eric enjoys mentoring marketing professionals, exploring cutting-edge Martech tools, and sharing best practices at industry events and on the SmithDigital blog.